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The orange and the dream of California
by
Boulâe, David, author
, Inouye, Amy, designer
in
Sunkist Growers, inc.
/ 1850-1950
/ Oranges California History.
/ Fruit-culture.
/ Advertising California.
/ Advertising.
/ Oranges.
/ California History 1850-1950.
/ California.
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Do you wish to request the book?
The orange and the dream of California
by
Boulâe, David, author
, Inouye, Amy, designer
in
Sunkist Growers, inc.
/ 1850-1950
/ Oranges California History.
/ Fruit-culture.
/ Advertising California.
/ Advertising.
/ Oranges.
/ California History 1850-1950.
/ California.
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Book
The orange and the dream of California
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Overview
\"The Orange and the Dream of California takes a lively, literary, and extraordinarily visual look at the symbiotic and highly symbolic relationship between the golden State and it \"golden apple,\" paring that resulted in a compelling fantasy and a fantastic reality. Untold numbers of people came West in the twentieth century lured by postcards showing orange blossoms juxtaposed with snow-capped mountains. And across the country, daily glasses of navel orange juice were a must after Sunkist's Mad Men-style ad campaign spread the word that drinking a California orange was as sweet and delicious as eating one -- and held the promise of a healthy life.\"--Front cover flap.
Publisher
Angel City Press
Subject
ISBN
9781883318628, 1883318629
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| F861.B72 2013 | 1 | BOOK | GENERAL |
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