Book

Hacking growth : how today's fastest-growing companies drive breakout success

Ellis, Sean, author, Brown, Morgan, author

Overview

\"The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Air Bnb was the best-kept secret known of travel hackers and couch surfers, Pintrest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it'spractitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com, Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and \"spaghetti-on-the-wall\" approaches with more consistent, replicable, cost-effective, and data-driven results\"-- Provided by publisher.

• Publisher: Crown Business
• Subject: Success in business. / Consumer behavior. / Marketing. / BUSINESS & ECONOMICS / Development / Business Development. / BUSINESS & ECONOMICS / Consumer Behavior. / BUSINESS & ECONOMICS / Marketing / Direct.
• ISBN: 9780451497215

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HF5386.E434 2017	1	BOOK	BUSINESS