Asset Details
Do you wish to reserve the book?
The rise to market leadership : new leading firms from emerging countries
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
The rise to market leadership : new leading firms from emerging countries
Do you wish to request the book?
The rise to market leadership : new leading firms from emerging countries
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Book
The rise to market leadership : new leading firms from emerging countries
Available to read in the library!
Overview
In recent years many new international market leaders from the BRICS countries have emerged in diverse manufacturing and service industries. How did these new leaders emerge and become key players in their respective industries? What factors contributed to their success and enabled them to become market leaders? This new study answers these important questions with evidence presented from case studies in the automotive, pharmaceutical and ICT industries of China, India and Brazil. A common framework of analysis is followed throughout the volume allowing readers to compare and contrast the cases examined.
Publisher
Edward Elgar Publishing
ISBN
9781783476787
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HD2932.R57 2017 | 1 | BOOK | BUSINESS |
