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Signaling family firm identity : family firm identification and its effects on job seekers' perceptions about a potential employer
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Book
Signaling family firm identity : family firm identification and its effects on job seekers' perceptions about a potential employer
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Overview
Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal \"family firm\" and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence.--Verso, cover.
Publisher
Springer Gabler
Subject
ISBN
3658206713, 9783658206710
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HD62.25.W65 2018 | 1 | BOOK | BUSINESS |
