Book

The internet as a technology-based ecosystem : a new approach to the analysis of business, markets and industries

Walton, Nigel, author

Overview

This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. The innovative study provides a critique of the neoclassical Newtonian school of strategy, and proves it to be largely inappropriate as a decision-making methodology in today's internet-based market. By developing a new biological hydrothermal vent model in which analogical comparisons are made with the Information Communication Technology (ICT) sector, the chapters challenge existing paradigms of competitive advantage and analyse the extent to which the Internet can be considered to be an ecosystem in its own right. The Internet as a Technology-Based Eco-System offers a range of alternative models and analytical frameworks for the analysis of internet-based technology companies in the twenty-first century, creating a valuable tool for students and academics undertaking research in strategy, technology and electronic engineering.

• Publisher: Palgrave Macmillan
• Subject: Electronic commerce Analysis. / Business enterprises Computer networks.
• ISBN: 9781137600769

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HF5548.32.W36 2017	1	BOOK	BUSINESS