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Trust and power : consumers, the modern corporation, and the making of the United States automobile market
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Trust and power : consumers, the modern corporation, and the making of the United States automobile market
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Book
Trust and power : consumers, the modern corporation, and the making of the United States automobile market
Available to read in the library!
Overview
\"Trust and Power argues that corporations have faced conflicts with the very consumers whose loyalty they sought. The book provides novel insights into the dialogue between modern corporations and consumers by examining automobiles during the 20th century.\"--Jacket.
Publisher
Cambridge University Press
Subject
ISBN
0521868785, 9780521868785, 9780521120388
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HD9710.U52 C53 2007 | 1 | BOOK | BUSINESS |
