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Tourism business frontiers : consumers, products and industry
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Book
Tourism business frontiers : consumers, products and industry
2006
Available to read in the library!
Overview
As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry are equipped with a thorough knowledge of all topics involved. This book provides this comprehensive coverage and more. Written by a team of globally renowned thinkers and researchers, it not only provides a brief historical overview of tourism, but delves deeper, to discuss emerging trends, consumer types and looks at the way the industry itself is changing and developing. It provides the manager of tomorrow with the ability to look beyond normal planning horizons and identify potential opportunities from these changes.
Publisher
Elsevier Butterworth-Heinemann
Subject
ISBN
0750663774, 9780750663779, 9780080455914, 0080455913
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| G 155 .A1 T58954 2006 | 1 | BOOK | MAPS |
