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الإبداع التسويقي لوثائق التأمين
الإبداع التسويقي لوثائق التأمين
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الإبداع التسويقي لوثائق التأمين
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الإبداع التسويقي لوثائق التأمين
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الإبداع التسويقي لوثائق التأمين
الإبداع التسويقي لوثائق التأمين
Book

الإبداع التسويقي لوثائق التأمين

2015
Overview
يرمى هذا الكتاب إلى تشخيص المشاكل الهيكلية والتنظيمية التى تعيق شركات التأمين الجزائرية لاعتناق فلسفة التسويق الابتكارى، ومن ثم الوصول إلى مكامن الضعف والقصور من أجل البحث عن الحلول الناجعة للارتقاء بتنافسية المنظومة التأمينية إلى المستويات والمعايير الدولية وذلك فى خضم التحديات الجسيمة التى تعترى بيئة الشركات (العمومية والخاصة)، لاسيما تداعيات اتفاقية الشراكة مع الاتحاد الأوروبى بالإضافة إلى إفرازات العولمة المالية أو مايعرف بالجاتس.
Publisher
الدار المصرية اللبنانية
ISBN
9789774279867
Item info:
2 items available
2 items total in all locations
Holdings :
Call Number Copies Material Location
HG 8876 .Q26 2015 1 BOOK BUSINESS
1 BOOK AUTOSTORE