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التخطيط الإعلامي = Media planning
التخطيط الإعلامي = Media planning
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التخطيط الإعلامي = Media planning
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التخطيط الإعلامي = Media planning
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التخطيط الإعلامي = Media planning
التخطيط الإعلامي = Media planning
Book

التخطيط الإعلامي = Media planning

2012
Overview
يأتي هذا الكتاب خطوة على الطريق الصحيح لتصويب النظرة القاصرة في تقدير أهمية التخطيط بشكل عام والإعلامي على وجه الخصوص فالتخطيط يساعد في إبراز الأهداف للعاملين في المؤسسة مما يساعد على سرعة تحقيقها. كما يحدد الكفاءات البشرية التي تحتاج إليها ويحدد مواردها المالية وربما ساعد على توفيرها أيضا وكذلك ينسق العمل بين جميع المستويات القيادية العليا والدنيا ويساهم التخطيط في معرفة المشكلات المتوقع حدوثها ويعمل على تلافيها أو تخفيف آثارها كما يساعد التخطيط في خلق حالة الانسجام والرضا بين العاملين في المؤسسة ويساهم في زيادة عطائهم وإنتاجهم ويعودهم على النظام ويحدد المراحل والأوقات الزمنية للتنفيذ ويوضح قواعد ومواصفات العمل.
Publisher
دار المسيرة للنشر والتوزيع والطباعة
ISBN
9789957068400
Item info:
2 items available
2 items total in all locations
Holdings :
Call Number Copies Material Location
P 95.815 .D85 2012 1 BOOK GENERAL
1 BOOK AUTOSTORE