Book

Boeing versus airbus : the inside story of the greatest international competition in business

Newhouse, John, 1929-2016 author

2008

Overview

\"Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conducted throughout the industry, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving Asian markets, and the need to undo years of mismanagement.--From publisher description.\"--Source other than the Library of Congress

• Publisher: Vintage Books, A Division of Random House
• Subject: Boeing Company / Airbus Industrie / Aircraft industry United States / Aircraft industry France / Competition, International
• ISBN: 1400078725, 9781400078721

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HD 9711 .U64 B646 2008	1	BOOK	AUTOSTORE