Book

Social media analytics and practical applications : the change to the competition landscape

Kumar, Subodha, author, Qiu, Liangfei, author

Overview

\"This book provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain, machine learning methods, and 5G, this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices the book shows how to take advantage of recent advancements and how business operations are being revolutionized. Written for academicians and professionals involved in social media and social media analytics\"-- Provided by publisher.

• Publisher: CRC Press, Taylor & Francis Group
• Subject: Social media and society. / Social media Influence. / Business Data processing.
• ISBN: 9781032051390, 9781032051406

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HM742 .K86 2022	1	BOOK	AUTOSTORE