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التسويق الدولي
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التسويق الدولي
Book

التسويق الدولي

2024
Overview
يقدم الكتاب الحالي للقارئ المهتم بأعمال التجارة والتسويق الدوليين المعلومات التي يحتاجها عن تغيرات البيئات الاقتصادية والسياسية والقانونية والديموغرافية والاجتماعية الثقافية والطبيعية والتكنولوجية، ويسلط الضوء على خيارات دخول الأسواق الأجنبية، وبدائل القرار التسويقي المتاحة لمنظمات الأعمال الطامحة لممارسة الأعمال الدولية في جو من المنافسة المحتدمة، تنوع الإدارات المحترفة، أساليب دخول الأسواق الأجنبية، وتطور استراتيجيات تسويق عصرية في مجالات المنتجات والخدمات والتسعير والتوزيع والاتصالات وإدارة فرق البيع.
Publisher
دار الآفاق العلمية للنشر والتوزيع ؛ آفاق للنشر والتوزيع
ISBN
9789948774846
Item info:
2 items available
2 items total in all locations
Holdings :
Call Number Copies Material Location
HF 1416 .A45 2024 1 BOOK EMIRATES
1 BOOK AUTOSTORE