Book

Bottled : how Coca-Cola became African

Byala, Sara G., author

Overview

\"Bottled is the first assessment of the social, commercial and environmental impact of one of the planet's biggest brands and largest corporations, in Africa. Sara Byala charts the company's century-long involvement in everything from recycling and education to the anti-apartheid struggle, showing that Africans have harnessed Coca-Cola in varied expressions of modernity and self-determination: this is not a story of American capitalism running amok, but rather of a company becoming African, bending to consumer power in ways big and small. In late capitalism, everyone's fates are bound together. A beverage in Atlanta and a beverage in Johannesburg pull us all towards the same end narrative. This story matters for more than just the local reasons, enhancing our understanding of our globalised, integrated world. Drawing on fieldwork and research in company archives, Byala asks a question for our time: does Coca-Cola's generative work offset the human and planetary costs associated with its growth in the twenty-first century?.\"--Publisher's description.

• Publisher: Oxford University Press
• Subject: Coca-Cola Company History. / Coca-Cola Company. / Soft drink industry Africa History. / Cola drinks Africa. / Boissons gazeuses Industrie Afrique Histoire. / Colas (Boissons) Afrique. / Soft drink industry. / Africa.
• ISBN: 9780197758427, 0197758428

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HD9349.S634 BYA	1	BOOK	AUTOSTORE