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Self-made : creating our identities from Da Vinci to the Kardashians

by Burton, Tara Isabella, author

in Self-presentation Case studies. / Identity (Psychology) Case studies. / Branding (Marketing) Case studies. / Self-presentation History. / Présentation de soi Études de cas. / Identité (Psychologie) Études de cas. / Stratégie de marque Études de cas. / Présentation de soi Histoire. / SOCIAL SCIENCE / Popular Culture. / HISTORY / Social History. / BIOGRAPHY & AUTOBIOGRAPHY. / Branding (Marketing) / Identity (Psychology) / Self-presentation

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Self-made : creating our identities from Da Vinci to the Kardashians

by Burton, Tara Isabella, author

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Self-made : creating our identities from Da Vinci to the Kardashians

by Burton, Tara Isabella, author

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Self-made : creating our identities from Da Vinci to the Kardashians

Burton, Tara Isabella, author

Overview

\"As the forces of social media and capitalism collide, and individualism becomes more important than ever across a wide array of industries, \"branding ourselves\" or actively defining our selves for others has become the norm. Yet, this phenomenon is not new. In Self-Made, Tara Isabella Burton shows us how we arrived at this moment of fervent personal branding. Through a series of chronological biographical essays on famous (and infamous) \"self-creators\" in the modern Western world, from the Renassiance to the Enlightenment to modern capitalism and finally to our present moment of mass media, Burton examines the theories and forces behind our never-ending need to curate ourselves\"-- Provided by publisher.

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Publisher

PublicAffairs, Hachette Book Group

Subject

Self-presentation Case studies.

/ Identity (Psychology) Case studies.

/ Branding (Marketing) Case studies.

/ Self-presentation History.

/ Présentation de soi Études de cas.

/ Identité (Psychologie) Études de cas.

/ Stratégie de marque Études de cas.