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The new science of customer relationships : delivering the one-to-one promise with AI
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BOOK
The new science of customer relationships : delivering the one-to-one promise with AI
2025
Available to read in the library!
Overview
'The New Science of Customer Relationships' is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework.
Publisher
John Wiley & Sons, Inc.
Subject
ISBN
9781394319541
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF5415.5 .D38 2025 | 1 | BOOK | AUTOSTORE |
