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BOOK
An arabian odyssey of success
2000
Available to read in the library!
Overview
\"An Arabian Odyssey of Success\" is a comprehensive corporate biography and industrial retrospective documenting the meteoric rise of RAK Ceramics from a local startup in Ras Al Khaimah to one of the world’s largest ceramic brands. The volume chronicles the strategic vision of the ruling family of Ras Al Khaimah and the company's leadership in transforming a regional manufacturing plant into a global powerhouse that exports to over 150 countries. It serves as a definitive case study in \"Emerging Market\" excellence, detailing the technological innovations, logistical mastery, and design philosophies that allowed a Middle Eastern firm to disrupt the traditional dominance of European ceramic manufacturers.
Publisher
[RAK Ceramics]
Subject
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| TP 807 .R35 2000Z | 1 | BOOK | AUTOSTORE |
