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الاستثمار في الإعلام وتحديات المسؤولية الاجتماعية : (النموذج اللبناني) = Investing in information sector and the challenges of social responsibility : the Lebance model)
الاستثمار في الإعلام وتحديات المسؤولية الاجتماعية : (النموذج اللبناني) = Investing in information sector and the challenges of social responsibility : the Lebance model)
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الاستثمار في الإعلام وتحديات المسؤولية الاجتماعية : (النموذج اللبناني) = Investing in information sector and the challenges of social responsibility : the Lebance model)
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الاستثمار في الإعلام وتحديات المسؤولية الاجتماعية : (النموذج اللبناني) = Investing in information sector and the challenges of social responsibility : the Lebance model)
الاستثمار في الإعلام وتحديات المسؤولية الاجتماعية : (النموذج اللبناني) = Investing in information sector and the challenges of social responsibility : the Lebance model)

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الاستثمار في الإعلام وتحديات المسؤولية الاجتماعية : (النموذج اللبناني) = Investing in information sector and the challenges of social responsibility : the Lebance model)
الاستثمار في الإعلام وتحديات المسؤولية الاجتماعية : (النموذج اللبناني) = Investing in information sector and the challenges of social responsibility : the Lebance model)
Book

الاستثمار في الإعلام وتحديات المسؤولية الاجتماعية : (النموذج اللبناني) = Investing in information sector and the challenges of social responsibility : the Lebance model)

2013
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Overview
يعالج هذا الكتاب ظاهرة انكشاف العيوب البنيوية التي ميزت الاستثمار في الإعلام والمتمثلة بالتنافس العنيف بين الوسائل الإعلامية وبتبدل خارطة المساهمين وانحسار بعض الوسائل وتقليص نشاط بعضها الآخر وصرف مجموعات من الموظفين واعتماد أساليب مواربة في إدارة الموارد البشرية وقلة الاكتراث للإنتاج ولأخلاقيات المهنة والمعالجات الظرفية للموضوعات ويبحث الكتاب في العوامل الكامنة وراء تنامي ظاهرة الاستثمار في الإعلام في العقود الأخيرة متتبعا المنطلقات الفكرية والمفاهيمية الكامنة وراء غائية العمل الإعلامي.
Publisher
مركز دراسات الوحدة العربية
ISBN
9789953826257
Item info:
2 items available
2 items total in all locations
Holdings :
Call Number Copies Material Location
P 92 .L4 I83 2013 2 BOOK AUTOSTORE