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مداخل التسويق المتقدم
مداخل التسويق المتقدم
Book

مداخل التسويق المتقدم

2013
Overview
يحتوي الكتاب على عشر فصل حيث يتناول الفصل الأول \"مدخل تمهيدي\" والفصل الثاني \"التخطيط الاستراتيجي للتسويق\" والفصل الثالث \"استراتيجية التسويق والتسويق الاستراتيجي\" والفصل الرابع \"مدخل لنظام الامداد التسويقي\" والفصل الخامس \"الاتجاهات الحديثة في دراسة سلوك المستهلك\" والفصل السادس \"المنظور الاستراتيجي لتسويق الخدمات\" والفصل السابع \"التسويق الدولي\" والفصل الثامن \"استراتيجية تسويق التصدير\" والفصل التاسع \"مدخل في التسويق السياسي\" والفصل العاشر \"الفلسفة اليابانية في التسويق الدولي وإمكانية الايتفادة منها في منظمات الاعمال العربية\".
Publisher
دار زهران للنشر والتوزيع
Item info:
2 items available
2 items total in all locations
Holdings :
Call Number Copies Material Location
HF 5415.13 .S26 2013 1 BOOK BUSINESS
1 BOOK AUTOSTORE