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نظم المعلومات التسويقية = Marketing information systems
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نظم المعلومات التسويقية = Marketing information systems
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Book
نظم المعلومات التسويقية = Marketing information systems
2011
Available to read in the library!
Overview
هذا الكتاب \"نظم المعلومات التسويقية\" للدكتور \"سيد سالم عرفة\" ويحتوي الكتاب على ستة فصول حيث يتناول الفصل الأول \"مبادئ التسويق\" ويتناول الفصل الثاني \"مهارات الاتصال والتسويق\" ويتناول الفصل الثالث \"ماهية التسويق\" ويتناول الفصل الرابع \"إدارة موارد المعلومات\" ويتناول الفصل الخامس \"نظام المعلومات التسويقية والإدارية\" ويتناول الفصل السادس \"نحو نظم معلومات تسويقية حديثة\".
Publisher
دار الراية للنشر والتوزيع
Subject
ISBN
9789957544218
Item info:
2
items available
2
items total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF 5415.125 .A73 2011 | 2 | BOOK | AUTOSTORE |
