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العلاقات العامة : (مفاهيم معاصرة)
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العلاقات العامة : (مفاهيم معاصرة)
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العلاقات العامة : (مفاهيم معاصرة)
العلاقات العامة : (مفاهيم معاصرة)
BOOK

العلاقات العامة : (مفاهيم معاصرة)

2018
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Overview
يهدف هذا الكتاب إلى التعرف على المفاهيم الأساسية للعلاقات العامة بجانبيها العلمي والتطبيقي وحرص المؤلف على إضافة بعض الحالات الدراسية في آخر بعض الفصول بهدف تدريب القارىء عليها لزيادة قدراته وتنمية مهاراته حيث تعتبر العلاقات العامة من المواضيع الحديثة نسبيا والتي أصبحت تحظى باهتمام الحكومات والدول بالإضافة إلى اهتمام الشركات والمؤسسات الخاصة بها فالعلاقات العامة هي حلقة الوصل بين المنشأة وجماهيرها ولن تستطيع أي منشأة أن تقوم بأداء مهامها وأعمالها وبالتالي تحقيق أهدافها دون وجود ثقة متبادلة بينها وبين جماهيرها.
Publisher
دار زهران للنشر والتوزيع
ISBN
9789957880194
Item info:
2 items available
2 items total in all locations
Holdings :
Call Number Copies Material Location
HD 59 .J39 2018 2 BOOK AUTOSTORE