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دليل الخطط التسويقية
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دليل الخطط التسويقية
دليل الخطط التسويقية
Book

دليل الخطط التسويقية

2014
Overview
يحتوي هذا الكتاب على عشرة فصول تتضمن شرحا وافيا للموضوعات التالية (التخطيط التسويقي، تحليل الوضع الراهن، فهم الأسواق والعملاء، التجزئة، الاستهداف والمكانة، اتجاه التخطيط، الأهداف ودعم التسويق، تطوير المنتج واستراتيجية الصنف، تطوير استراتيجية التسعير، تطوير استراتيجية القنوات واللوجستيات، تطوير استراتيجيات التسويق ووسائل الاتصال والتأثيرات، المعاسسر المترية للتخطيط ومراقبة التنفيذ)
Publisher
دار الفجر للنشر والتوزيع
ISBN
9789773583125
Item info:
2 items available
2 items total in all locations
Holdings :
Call Number Copies Material Location
HF 5415.13 .W66125 2014 1 BOOK BUSINESS
1 BOOK AUTOSTORE