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Explains the principles and current thinking behind plasmon enhanced Fluorescence Describes the current developments in Surface Plasmon Enhanced, Coupled and Controlled Fluorescence Details methods used to understand solar energy conversion, detect and quantify DNA more quickly and accurately, and enhance the timeliness and accuracy of digital.

The Shakespeare User: Critical and Creative Appropriations in a Networked Culture by Valerie M. Fazel and Louise Geddes. 257 pp. ISBN 978-3-319-61015-3, ISBN 978-3-319-61014-6.$89.00 (ebook); $ 119.99 (hardcover). Palgrave Macmillan, 2017.

In The Road to Renewal, R. Richard Geddes surveys the current state of U.S. ground transportation and finds that, like the roads themselves, transportation policy is in desperate need of repair. A shift toward increased use of public-private partnerships (PPPs)-contractual agreements that allow private participation in the design, construction, operation, and delivery of transportation facilities-could significantly improve the quality of U.S. roadways.

Appropriating Shakespeare argues that the vibrant history of Pyramus and Thisbe as an independent text affirms the place of artist as both consumer and producer of Shakespeare. The playlet's four-century history is one that identifies Shakespeare's value as a transformative agent of aesthetic inquiry.

Disability and Inequality:Socioeconomic Imperatives and Public Policy in Jamaica explores the lived experiences of persons with disabilities (PWDs) in Jamaica, examining measurable socioeconomic deficits that establish PWDs are more likely to experience inferior education, training, and labor market outcomes compared to persons without.

The far-right English Defence League (EDL) is a strange product of global and local dynamics, most prominently the 'War on Terror'. While the EDL has become well known for its high-profile Islamophobic demonstrations within local communities, the bulk of its day-to-day activity occurs online within its social networking sites, between supporters - referred to as 'keyboard warriors'. 'Keyboard warriors'' activities are confined to the virtual realm and they are unlikely to attend EDL events in physical space, such as demonstrations. This book explores the kind of Islamophobic identity that is produced by EDL supporters within the networking sites, and focuses on how this identity is constructed around insecurities that are central to the lives of this population. EDL supporters can be identified as members of the working class that have experienced significant ontological insecurity since the 1980s, as a consequence of globalisation and related deindustrialisation. Working class identity has been weakened in contrast to the post-war era when stronger roles could be located for such groups. Adrift in a post-industrial landscape, located in an ethno-religious war attached to feelings of class and national pride and now mediated by new social networking systems, the insecurities of these sections of the white working class have become attached to a construct of Islamic identity that is defined as essentially immoral and dangerous. This attribution of 'otherness', however, is not restricted merely to Muslims, but is applied to any perceived anti-EDL agent, including the government and the police, which are aggregated into a hegemonic foe that persecutes the English nation and facilitates Islamic expansionism. The central theme of the book is that new media systems have become critical to an understanding of extreme political identities and the expansion of worldviews in which inter-group conflict is amplified, while also offering a sense of meaning and self-esteem for those involved.

Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guide AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retargeting, tracking for analytics, video ad features, ad extensions, and much more. The ultimate guide to advanced Google AdWords techniques authored by a respected AdWords expert who is the Advanced AdWords Seminar leader for Google and a well-known internet marketing consultant Offers insight, direction, and strategies for using every aspect of AdWords to create and manage successful pay-per-click marketing campaigns Goes well beyond the basics and offers tips and tactics that you can apply immediately to your own campaigns Updated and better-than-ever Second Edition features 50+ pages of new material, including targeting capabilities and remarketing, ad extensions, bidding features, tracking for analytics, video ad features, reporting features, and more Provides busy marketers, consultants, PR professionals, web developers, and others with an invaluable, step-by-step guide to keep on hand Includes a Google Adwords coupon If you want to drive the traffic you choose to your website, then this is the guide to get you there.

Public Private Partnerships are no longer new. They are now a well-established vehicle for delivering large capital projects or managing services. Many organizations are now working with 'multi sector partnerships' across a huge range of sectors involving multiple partners. The increasing complexity of these partnerships, of the risks associated with them and the outcomes required of them, demand a new level of skill from those establishing and building the partnership. Michael Geddes' Making Public Private Partnerships Work offers a highly pragmatic guide to the processes behind multi sector partnerships including the skills of championing and managing the partnership internally, the organizational structure that underpins most successful partnerships, how to resource and staff the partnership, assuring accountability and good governance, and how to manage and communicate the performance of any partnership. He uses case study examples drawn from a whole range of partnerships to compare different practical approaches to each part of the process; against which you may benchmark your own approach and identify best-practice to follow. Making any medium- or long-term partnership work is a challenge for any organization. The different partners bring different skills, expectations and needs to the partnership. Managed well, the diversity of the partners adds to the success of the relationship and the outcome of the partnership, but this is a process that requires careful planning, management and review, all of which is explained in Making Public Private Partnerships Work. Contents: Context and the nature of public private partnerships; Partnership development process and identification of a champion; Partnership Development Strategy: Characteristics of possible partners; Partnership Development Strategy: Organizational culture; Partnership Development Strategy: Governance, resources and staffing; Managing a partnership's business; Accountability and keeping in touch; Setting targets and measuring success; Characteristics of successful partnerships; Index. Michael Geddes retired from full-time consultancy in 2003. As part of his consultancy work he was the part-time Executive Director of the Milton Keynes Economic Partnership, a multi sector partnership established to coordinate the strategic development of the area. He also served for four years as a Vice Chairman of the Regional Assembly. Prior to becoming a consultant in the mid-1990s he worked in the Cabinet Office as a Civil Service Commissioner and Chief Executive of Recruitment and Assessment Services. Earlier in his career he was a Director of Ashridge Management College. Michael Geddes is also co-author of Project Leadership, also published by Gower.

Fitis a book about architecture and society that seeks to fundamentally change how architects and the public think about the task of design. Distinguished architect and urbanist Robert Geddes argues that buildings, landscapes, and cities should be designed to fit: fit the purpose, fit the place, fit future possibilities. Fit replaces old paradigms, such as form follows function, and less is more, by recognizing that the relationship between architecture and society is a true dialogue--dynamic, complex, and, if carried out with knowledge and skill, richly rewarding. With a tip of the hat to John Dewey,Fitexplores architecture as we experience it. Geddes starts with questions: Why do we design where we live and work? Why do we not just live in nature, or in chaos? Why does society care about architecture? Why does it really matter?Fitanswers these questions through a fresh examination of the basic purposes and elements of architecture--beginning in nature, combining function and expression, and leaving a legacy of form. Lively, charming, and gently persuasive, the book shows brilliant examples of fit: from Thomas Jefferson's University of Virginia and Louis Kahn's Exeter Library to contemporary triumphs such as the Apple Store on New York's Fifth Avenue, Chicago's Millennium Park, and Seattle's Pike Place. Fitis a book for everyone, because we all live in constructions--buildings, landscapes, and, increasingly, cities. It provokes architects and planners, humanists and scientists, civic leaders and citizens to reconsider what is at stake in architecture--and why it delights us.

A shocking exposé of the dark history and legacy of segregated Indigenous health care in Canada.