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result(s) for
"Adelabu Omowale"
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Educational Radio Broadcasting and its Effectiveness on Adult Literacy in Lagos
by
Talabi, Felix Olajide
,
Adelabu, Omowale T.
,
Alade, Moyosore
in
Academic achievement
,
Adult Basic Education
,
Adult illiteracy
2021
Education has been identified as one of the most important ways to achieve national development. With 3 million non-literate adults in Lagos State, the commercial nerve center of the nation, radio becomes a veritable medium to teach such adults who, for several reasons including economic, do not have the opportunity of formal schooling. The study assessed the effectiveness of educational radio broadcasting for adult literacy in Lagos State, Nigeria. Five hundred and five (505) adult learners participating in Lagos is Learning Project were purposively selected. Findings showed that a majority (62.4%) of the study participants used the instructional radio program, Mooko Mooka, to prepare for classroom instruction, while 53.5% of the study participants used the program for revision. Findings also revealed that 40.6% of them listened to the program three times per week and this implied that frequency of exposure could influence literacy skill. The study concluded that radio instructional techniques were effective in promoting adult literacy and therefore recommended that the radio listening sessions should be increased as part of efforts to reduce adult illiteracy in the country. Also, community media centers should be created in different communities to encourage group listening where learners can be supervised.
Journal Article
Nigeria Centre for Disease Control, awareness creation and risk communication of Covid‑19 pandemic amongst non‑literate population in South‑West Nigeria: Lessons for future health campaign
by
Ejem, Ejem A
,
Olanrewaju OP Ajakaiye
,
Sanusi, Bernice O
in
Buttresses
,
Communication
,
Communication theory
2023
Risk communication of Covid‑19 pandemic in Nigeria appeared to be urban‑centered with the dominant use of social media, print communication and other controlled media. In such times of public health emergencies, non‑literate population could be vulnerable as a result of their limited understanding of the nature of such health risk. Therefore, the study seeks to investigate the extent to which Nigeria Centre for Disease Control (NCDC) communicated the risk of Covid‑19 disease to non‑literate population in its public health campaign during the pandemic in South‑West Nigeria. The study adopts risk communication theory which advances the approach communication should take during public health emergencies. Using descriptive cross‑sectional mixed methods research design, a sample of 420 respondents were purposively selected from 6 towns in the rural areas of Lagos, Oyo and Osun states to examine the level of awareness on Covid‑19 pandemic among non‑literates. In addition, NCDC risk communication on Covid‑19 for non‑literate population were analyzed from 3 Jingles in Yoruba language as well as 9 flyers designed for Covid‑19 disease from NCDC websites. Results showed that NCDC awareness creation on Covid‑19 disease for non‑literates in Southwest achieved significant success as a result of the medium used in creating awareness. Specifically, radio was highly rated among majority of the respondents (60.4%) followed by health workers (19.8%) as channels that created understandable message on Covid‑19 safety protocols.Further findings on Jingles content revealed that all Covid‑19 safety protocols were communicated in Yoruba language for Southwest populace. However, NCDC fall short in communi‑ cating Covid‑19 risk effectively for non‑literates in Southwest as jingles only buttressed the Covid‑19 safety protocols and symptoms as well as the need to comply, without educating the masses on the dreadful nature of the disease and its dynamics. Though flyers designed by the NCDC communicated risk to an extent, nevertheless, graphics and symbols on Covid‑19 disease were complimented by words in English language only, which could be difficult for non‑literates to decipher. Based on the findings, the study recommends that public health agencies need to educate non‑literate population about the nature of a disease more than creating awareness about the outbreak of a disease, and such education should be strategic, context‑specific, and evidence‑based.
Journal Article
The moderating role of colour in modelling the effectiveness of COVID-19 YouTube animated cartoons on the health behaviour of social media users in Nigeria
2021
Abstract
Previous studies on the effect of cartoon hardly consider the moderating role of colour. Additionally, studies on the use of social media for health promotion pay less attention to sustainability of health behaviour. In this study, we examined the moderating role of colour on the effectiveness of COVID-19 YouTube animated cartoons on health behaviour of social media users in Nigeria. We survey a total of 470 social media users in Nigeria who reported exposure to YouTube COVID-19 animated cartoons. It was found that colour significantly predict recall of YouTube animated cartoons on COVID-19. In addition, the result of the study revealed that colour significantly moderate impact ofCOVID-19 YouTube animated cartoons on health behaviour of social media users. The result further showed that exposure to COVID-19 YouTube animated cartoons will significantly predict knowledge of the virus. The result also showed that recall of messages theme in COVID-19 YouTube animated cartoons significantly predicts health behaviour of social media users. Finally, the result of the study showed that self-efficacy, task self-efficacy, coping self-efficacy, and outcome expectancy significantly predict health behaviour sustainability among social media users who are exposed to COVID-19 YouTube animated cartoon. We highlighted the implications of these results on health promotions.
Journal Article
Safeguarding Democracy through the Lens of a Nigerian Advertiser: Evidence from three Newspapers
by
AYO-OBIREMI, Ifekristi
,
TALABI, Felix
,
ADELABU, Omowale
in
Advertisements
,
Advertiser
,
Advertising
2022
In the struggle for continuous democracy in Nigeria, gained many years ago, brands, organisations, individuals and government agencies seek to leverage democracy celebration to promote themselves, make a profit, felicitate with the country and, at the same time, use their messages to sustain democracy. Hinged on the social/ethical responsibility of the media and the agenda-setting theory, advertisers go beyond promoting their brands to generating and advertising messages that will safeguard rather than hinder democracy. Adopting the qualitative and quantitative content analysis method and selecting three national newspapers, this study examined the frequency of democracy day celebration messages in the selected newspapers, advertisers’ focus on the messages, and the appeals adopted. The study found that Nigerian democracy is declining while the annual celebration continues and is used to promote brands and encourage the democratic process. Advertisers and the media, if consistent, will help safeguard continuous democracy.
Journal Article
Using cognitive behaviour therapy to treat posttraumatic stress disorder symptoms among Nigerian journalists covering violence
by
Talabi, Felix Olajide
,
Nwokolo, Peter N.
,
Okunade, Joshua Kayode
in
Behavior modification
,
Behavior therapy
,
Behavioral Science and Psychology
2024
This study examined the effectiveness of cognitive behaviour therapy (CBT) in reducing posttraumatic stress disorder (PTSD) among Nigerian journalists reporting violence in Nigeria. The study utilised a quasi-experimental design with the between-within-subject model. The sample size was 580 Nigerian journalists reporting three selected violent activities-banditry, farmers/herders conflict and separatist agitation. The analysis showed that prior to the intervention, all the journalists reported high mean scores on PTSD symptoms. However, the post-intervention analysis revealed a significant reduction in PTSD symptoms of journalists in the CBT group, but those in the non-CBT group did not significantly improve. A follow-up evaluation after 12 months revealed a steady decline in the PTSD symptoms of journalists in the CBT group. Still, those in the non-CBT group did not record a significant reduction. No significant interacting effect of gender was detected. However, there was a significant interactive effect of perceived organizational support on the treatment condition, p = 0.001, η
p
2
= 0.052. We highlighted the implications of these results on control master theory and journalism practice.
Journal Article
Comparative Analysis of the Intersections of Extramundane Communication Among Christianity, Islam, and Traditional Religions in Yoruba Kingship Institution
by
Talabi, Felix Olajide
,
Sanusi, Bernice Oluwalaanu
,
Talabi, Joseph Moyinoluwa
in
Bible
,
Christian Islamic relations
,
Christianity
2025
This study compared extramundane communication in Christianity, Islam, and traditional religions to examine its roles in the selection, installation, and transition of monarchs in Yorubaland across the three religions. Key informants' interviews, non-participant observation, and documentary methods were used for data collection, while comparative analysis and textual analysis approaches were adopted to analyse the data collected for the study. The findings revealed similarities and differences in how these religions approach extramundane communication, highlighting the significance of religions in Yoruba kingship. The study’s conclusion indicates that acknowledging and honouring the roles of extramundane communication of the three religions in Yoruba kingship can promote harmony and mutual understanding among all the stakeholders in various Yoruba kingdoms, which in turn can help reduce the misunderstanding, acrimony, and tension often generated among the adherents of Christianity, Islam, and traditional religions over the selection, installation, and transition of kings in Yorubaland.
Journal Article
Newspapers’ Coverage of the African Union Activities Among West African English-Speaking States
by
ZANNU, Prosper Nunayon
,
SANUSI, Bernice Oluwalanu
,
ADESINA, Oluwakemi A.
in
Cold War
,
Colonialism
,
Content analysis
2024
The study looked at how newspapers report stories on African Union (AU) activities among the West African English-speaking nations. Power struggles and dominance are among the prevalent issues that nations contend with as members of the African Union. Therefore, there is a need to look at the prominence given to the AU by newspapers in different countries among the member states. The study used content analysis to investigate newspaper coverage of AU activities in five countries, examining one newspaper from each of the five chosen countries. Findings revealed that a newspaper from the Gambia devoted the highest coverage to AU activities among the five countries examined. The study concludes that more newspapers in diverse countries among AU members should equally be included in a study that involves AU activities to gauge power struggles and dominance among the member nations.
Journal Article
Changing Roles in the Nigerian Media Industry
by
Bernice Oluwalanu Sanusi
,
Adelabu Omowale
,
Myke Esiri
in
Audiences
,
COMMUNICATION MEDIA
,
Cultural heritage
2015
The practice of journalism has always been at the cutting edge of technology. Every changes in technology has always impact journalism; from printing press to telephone; from radio technology to television; from satellite technology and now to internet. Change has always been the lot of journalism, yet, there is no technology that has radically alter the practice of journalism like multimedia technology. The paper adopted exploratory technique to interrogate the impact of multimedia technology on the practice of journalism. The author concluded that multimedia technology has redefined the traditional role of journalist, the practice of journalism and the dichotomy between print and electronic media.
Journal Article