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The purpose of this research was to investigate visitors' intention to visit the Kingdom of Saudi Arabia specifically for concert events. A quantitative research approach was employed to collect and analyze data in order to gain insights into this phenomenon. The study collected a sample of 384 individuals from both local and international tourists in Saudi Arabia using a convenience-sampling technique. The collected data was analyzed using SPSS (Statistical Package for the Social Sciences) and PLS-SEM (Partial Least Squares Structural Equation Modeling) with the assistance of Smart-PLS 3.3.9 software. The findings of the study indicate that visitors' attitude, subjective norms, e-word of mouth, and destination image have direct and positive impacts on their intention to attend concert events in Saudi Arabia. Moreover, the research revealed that past travel experience plays a significant moderating role in the relationships between e-word of mouth and visitors' intention, as well as between destination image and visitors' intention. However, past travel experience was not found to have a significant moderating effect on the relationship between attitude and visitors' intention, nor on the relationship between subjective norms and visitors' intention. The results of this study have implications for policy makers, the Saudi Arabian government, the Saudi tourism industry, researchers, and other stakeholders. They can utilize these findings to enhance their understanding of visitors' intentions regarding concert events in Saudi Arabia and to develop effective strategies to promote such events. It is important to acknowledge certain limitations of this study. Firstly, the research relied solely on quantitative methodology, and cross-sectional data was analyzed, limiting the depth of insights that could be obtained. Future research could benefit from adopting a mixed methods approach and conducting longitudinal studies to gain a more comprehensive understanding of the subject.

The purpose of this paper is to examine the role of Snapchat in the purchase intentions of Saudi consumers. Within this paper, the examination of theories associated with buyer behavior such as attitudes, influence, etc. will be exam-ined to provide a full picture of the importance of Snapchat as a marketing tool. Designing the method of data collec-tion will be done through quantitative research methods in the form of survey research. The data will be analyzed using PLS-SEM to provide an evaluation of the data collected. It is noted that the importance of social media for communication between business and consumer is clear and there is a requirement for businesses to engage further. in terms of the theoretical framework, the results show that is a direct relationship between attitudes, trust, subjective norms, and influence celebrities influence on Saudi consumers purchase intention of tourism products through the Snapchat advertisements. Further research will be required of a comparative nature as this study only provides an analysis of one country and one app.

The main aim of this study was to investigate current search behaviour among Saudi consumers of travel services, to establish their attitudes towards, and adoption of online search and booking processes. It also aimed to explore current experiences within travel agencies of the adoption of online booking systems in the Saudi Arabian market. The study relied on a multi-method research design, with a focus on using both qualitative and quantitative data across three sequentially organised phases of data collection. Phase one centred on in-depth interviews with Saudi travel agents; phase two adopted a combined approach, using observation and semi-structured interviews, with a focus on getting a comprehensive insight into Saudi consumer search behaviour. In phase three, the researcher undertook a survey of internet adoption and search behaviour with a cross-section of Saudi consumers, located in the UK (N=481). Findings from the first phase demonstrated that Saudi Arabian travel firms continue to rely on offline booking methods and have been relatively slow to adopt online systems. Key factors influencing the adoption of online travel booking technology included attitudinal and cultural factors and an absence of customer trust, security and privacy. The second phase results indicated that information search and evaluation emerged as a single highly integrated process, however behavioural elements within the process varied across individuals, according to their search strategy and level of prior experience. In phase three, the key relationships in the conceptual model were examined, notably the relationship between search constructs and purchase intention. Only a few past studies have examined information search and evaluation in relation to purchase in emerging markets. This study offers a more in-depth perspective on search intention and information search and evaluation in the pre-purchase stage for online travel products. Key insights have emerged on the nature of the relationship between search intention, information search and evaluation and purchase intention through the development of a more comprehensive conceptual framework than in prior studies. The qualitative research demonstrated a) how search ability and search strategies were reflective of confident and well-established search behaviour on the part of Saudi consumers and b) gender and regional variations c) that the nature of information search and evaluation is shaped by behavioural differences at an individual consumer level. The study also offers a deeper understanding of the challenging perceptions that exist with regards to the slow adoption of online travel processes among Saudi Arabian travel firms.

The purpose of this paper is to study and review factors influencing consumers' search behaviour for online shopping in Saudi Arabia. The study reveals that most Saudi consumers use online channels as information sources compared to offline channels. Saudi consumers tend to use online information sources, which appear to be more important than offline channels to them due to the perceived easy availability of goods and services, convenience, information, available services, and time and cost efficiency. The grounded theory is used to gather and explore primary data. The non-probability sampling technique is applied to collect and analyse opinions from respondents representing the population of Saudi Arabia. The researcher used the semi-structured interview technique to understand consumer behaviour towards online shopping. The results of the study identified that the majority of Saudi consumers like using online channels as information sources, which influences them to use online shopping. Factors influencing Saudi consumers to use online channels, and consequently online shopping, include the perceived easy availability of goods and services, convenience, information, available services, and time and cost efficiency. Although most Saudi consumers prefer using online channels as information sources, security concerns make some consumers hesitant about online purchasing. The growth of online technology in the country has great potential, as it minimizes the costs of services and delivery of goods, and easily reaches geographical boundaries bringing consumers and retailers together. Factors like perceived ease of available services and goods, convenience, information, available services, and time and cost efficiency are vital elements in influencing Saudi consumers to use online purchasing. The study concluded that online usage and purchasing is comfortable, easy, and better than offline channels. Research implications: online retailers and the Saudi government should cooperate to enhance consumer awareness towards online shopping, and they should eradicate risks hindering consumers' use of online shopping. Originality/value: The study revealed that many Saudi nationals are interested in online shopping. However, security risks are a concern to some consumers. The Saudi government and online retailers can benefit from the findings of this study and create appropriate strategies to build customer awareness about online shopping.