Catalogue Search | MBRL
Are you sure you want to remove the book from the shelf?
{{itemTitle}}
1
result(s) for
"Aleti, Torgeir, author"
Sort by:
Social marketing and behaviour change : models, theory and applications
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers that illustrate these models in practice. The models covered include cognitive, conative, affective, social-cultural and multi-theory models, consumer behavior decision models and social change models.--Provided by publisher.
Book