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Internal Marketing (IM) is considered a sustainable management philosophy using a marketing-like approach to motivate employees and achieve long-term objectives such as increasing employee retention. This paper aims to investigate the effect of internal marketing mix elements (internal product, internal price, internal promotion, internal distribution, internal people, internal processes and internal physical evidence) on employee organizational commitment of the airlines in Egypt. Using a sample of 405 employees at different administrative levels in airlines. The questionnaire forms were used and distributed on paper and electronically in 18 airlines in Egypt. Descriptive statistics, Pearson correlation and regression analysis were used to find the results. The paper found that the internal marketing elements (internal product, internal price, internal promotion, internal people, internal processes) have a statistically significant effect on the employee organizational commitment in airlines. Based on the study results, the researchers recommend the managers and decision makers of the airlines in Egypt to enhance the internal market research and segmentation, training programs, role fit and clarity, career advancement for all employees, financial rewards, internal communication, automating tasks, applying the delegating and supporting style of management, and improving their work environment. HR and Marketing should work together in the airlines to help the employees enjoying their job experiences, improving their quality of life and then increasing their organizational commitment.

While touring new places, tourists are exposed to new sites, new civilizations, as well as new cultures. For some people, having a week on a cruise ship or a vacation in a beach resort is a favorable choice, while for some others visiting places that represent suspense, excitement and horror is another choice. All these practices of visits have entered the field of tourism under the term of \"Dark Tourism\". In Egypt, there are many places that can be exploited for implementing dark tourism as a new trend in the Egyptian tourism industry. The research's core problem emerges from the fact that Egypt has many dark tourism sites of attraction, but they are not well exploited. This paper is built on one hypothesis which is promoting dark tourism in Egypt will result in creating a variety in the Egyptian tourism product and consequently increasing the number of dark tourists' to Egypt. Therefore, this paper examines the concept of dark tourism and its different categories, shed light on the Egyptian sites of attraction that can help in promoting dark tourism in Egypt and identify the focus areas of the proposed strategy for promoting dark tourism in Egypt The paper depended on some methods including review of literature and questionnaire forms distributed to a number of travel agencies and tourism experts in Egypt (October 2016: February 2017). The\" findings revealed that dark tourism can be promoted in Egypt throughout implementing a strategy depending on three basic factors, which are determining the target market of dark tourism, creating variation in the Egyptian dark tourism programs and finally increasing the advertising campaigns. Relevant recommendations are given.