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"Arbour, Brian"
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Candidate-centered campaigns : political messages, winning personalities, and personal appeals
\"Modern campaign messages do not typically focus on a candidate's issue stances and policy proposals. Instead, campaigns use personal stories about candidates reveal greater narratives. Campaigns tell stories about their candidates to make their candidate more credible and likeable, essential first steps toward winning votes. Most studies of campaign advertising by political scientists have focused on the issue agendas of political campaigns, sharing the assumption that campaigns are about what candidates will do. As a result, political science has not sufficiently examined the role of candidate-centered characteristics in the campaign message development process. Candidate Centered Campaigns shows how voters assess candidates as they would a new neighbor or co-worker to determine much they like and trust this person. Only after establishing this trust will voters consider what the candidate's policy plans are, making candidate-based campaigns key to winning the vote. \"-- Provided by publisher.
Book
Tiny Donations, Big Impact: How Small-Dollar Donors are Eroding the Power of Party Insiders
The shift to small- dollar fundraising in the 2020 Democratic nomination contest is not only a change in how campaigns operate. Campaigns that depended on small donors also shifted their rhetoric and behavior, flaunting their “outsider,” populist credentials and decrying politics as usual. The new power of small donors has the potential to be the greatest challenge to the control of party elites over the presidential nomination process since the reforms of the 1970s.
Journal Article
Barack Obama's \American\ Problem: Unhyphenated Americans in the 2008 Elections
Objectives. The largest increase of any ancestry group between the 1990 and 2000 Census in the United States were \"unhyphenated Americans,\" those whites who claimed an \"American\" or no ancestry. This article measures this group's voting habits in the 2008 elections. Methods. With individual-level attitudinal data and county-level voting data from the 2008 primary and 2000-2008 general elections, the analyses use quantitative methods to estimate unhyphenated Americans' voting behavior. Results. Evidence indicates a strong rejection of Obama among counties with high proportions of unhyphenated Americans in both the 2008 primary and general elections. Conclusion. While spatially concentrated in and near Appalachia, unhyphenated Americans' politics are distinctive irrespective of socioeconomic status, religion, and geography, being one of the few groups in which Barack Obama lost votes compared to previous Democratic nominees. Variation in the share of unhyphenated Americans explains more of the difference between 2008 and past elections than variation in the share of African Americans per county.
Journal Article
Has the \New Style\ of judicial campaigning reached lower court elections?
Draws on survey data to examine whether the \"new style\" of judicial campaigning is present at the lower levels, attending to the organization & professionalism of the campaigns, content of campaign messages, & role of political parties & interest groups. It is concluded that the new style has not reached lower-level court elections. Tables, Figures. Adapted from the source document.
Journal Article
Campaign Messages in Lower-Court Elections After Republican Party of Minnesota vs. White
Judicial scholars worry about the increasing use of attack advertising and hot-button issues in judicial elections. The U.S. Supreme Court's decision in Republican Party of Minnesota v. White has the potential to exacerbate these trends. By surveying lower-court candidates across six states, we investigate whether these trends have reached lower-court elections. We also investigate the effects of the White decision by using the varying interpretations of White in these states. Only a small minority of lower-court candidates take positions on politically charged issues or engage in negative campaigning. Most candidates campaign on traditional themes and issues, like experience and qualifications or court administration issues. Moreover, we find no evidence to suggest White has had any effect on the tone or content of judicial rhetoric.
Journal Article
The Great Red Wall of Texas
The 2016 election produced one of the most shocking upsets in American political history. Again and again, political observers predicted the political demise of Donald Trump. But voters proved indifferent to Trump’s transgressive behavior and lack of policy knowledge and decorum. Trump’s own shamelessness and willingness to move forward seemed to overload the circuits of the media and many voters. The constant barrage of negative stories about Donald Trump seemed to constantly pass by, with few fully sticking to him. Questions about the accuracy of these stories seemed almost an afterthought after a few days.
As a result, Donald Trump
Book Chapter
2010 APSA Teaching and Learning Conference Track Summaries
The seventh annual Teaching and Learning Conference (TLC) was held in Philadelphia, Pennsylvania, from February 5 to 7, 2010, with 224 attendees onsite. The theme for the meeting was “Advancing Excellence in Teaching Political Science.” Using the working-group model, the TLC track format encourages in-depth discussion and debate on research dealing with the scholarship of teaching and learning.
Journal Article
The 2012 nomination and the future of the Republican Party
The 2012 Republican nomination process went on longer than most pundits predicted early on. While Mitt Romney began the season as the prohibitive favorite, he was tested repeatedly by what was seemingly the Republican flavor of the week (including Michele Bachmann, Herman Cain, Rick Perry, Newt Gingrich, and Rick Santorum). The sheer number of candidates who were viewed as legitimate contenders demonstrate the fundamental concern facing Republicans moving forward: a fractured party. The pro-business, Tea Party, and evangelical Christian wings disagreed in 2010 on who would provide the best alternative to Democratic President Barack Obama and as a result created a crippling nomination period. By the time Romney was able to claim victory, he was severely wounded after countless attacks from his fellow Republicans. To this internal discontent, we can also add the changing national demographics that could lead to electoral problems for Republicans in their own right. Consider that Mitt Romney did better with older, white male voters than John McCain had. Unfortunately, the share of the national vote for this demographic decreased from 2008 to 2012. As Rand Paul stated recently, the time has come for Republicans to reach out to individuals who do not fit the stereotyped Republican image if they have any hope of being successful. In this volume, we assess how the 2012 GOP nomination cycle is indicative of just how the Republican Party has become, in the words of pundit Cuck Warren, a “Mad Men Party in a Modern Family World.”
eBook
Texas
January 20, 2009, ushered in a new administration with the inauguration of Barack Obama, and to some, it ushered in a new political age. But in Texas, that date marked an end: the end to the Bush era in Texas politics. On that day, George W. Bush left office, returning to Texas to retire permanently from electoral politics. And for the first time since at least 1980, the most prominent Republican politician in the state of Texas will not be named George Bush.
Before 1980, political Texas was a very different place. In 1976, Democrat Jimmy Carter won the state,
Book Chapter
Résumé politics: How campaigns use background appeals to win votes and elections
The dissertation examines the use of background appeals in campaign messages. I argue that background appeals allow campaigns to meet two seemingly conflicting incentives in the same message—the incentive to reduce voters’ uncertainty about their candidate, and the incentive to remain ambiguous in their issue positions. Background appeals allow voters to know more about a candidate and develop more certainty about what he will do in office. At the same times, campaigns can achieve this goal while avoiding specific policy commitments, which, on controversial issues, might repel a significant part of the electorate. I test my argument by examining how campaigns plan on using candidates’ backgrounds by interviewing a sample of political consultants. The consultants I interviewed make the candidate’s background a top priority in developing a message plan for their clients. They want to show voters “who their candidate is” as a means of developing likeability and credibility with voters. As expected, campaigns use background appeals frequently, in nearly 80% of advertisements aired by US Senate campaigns in 2000 and 2002. But in these appeals, campaigns avoid specifically connecting their candidate to particular policies. Also, the appeal of ambiguity is so great that campaigns only use more specific background appeals when discussing the opponent’s background. Background appeals can have a positive effect on perceptions of a candidate. Using an experimental design, I vary the background of a mock candidate for Congress while holding constant his issue position. Respondents regard the candidate more favorably when they learn about his occupation than when they receive no such information.
Dissertation