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This research aims to understand the digital service platform usage intention and behavior from the perspectives of technology adoption and collaborative consumption. Driven by the recent changes in consumer preferences toward non-ownership of digital products and convenience of accessing digital services, it argues that in addition to service and individual-related factors, collaboration indicating social factors (sense of belonging, sharing behavior, sense of sociability) will have a role in the adoption of servitization of the digital service platforms. It further claims that they will contribute to utilitarian, hedonic, and social value perceptions of digital service platforms so that positive value evaluations will lead to behavioral intention and actual usage behavior. It develops a model that incorporates service, individual, and collaboration-related factors and tests their relationships with value perception and hence digital service platform usage intention and behavior by structural equation modelling using a convenience sample data of 519 respondents. The results indicate that service-related factors affect utilitarian value, while collaboration indicating factors affect hedonic and social value. Overall model demonstrates that the intention to use collaborative consumption services is influenced by utilitarian, hedonic, and social value as well as individual-related factors. Furthermore, the intention to use these services leads to actual usage behavior. By linking value perception with service, consumer, and collaboration characteristics, this study draws attention toward a more comprehensive understanding of digital service adoption.

Purpose – The purpose of this paper is to investigate the impact of brand authenticity on brand attachment and subsequently on consumer behaviour related to food brands. Design/methodology/approach – Results are derived from primary data collected from a consumer sample in Greece. Respondents rate their brand authenticity and brand attachment for two well established authentic Greek brands in the food industry. Findings – The study confirms that brand authenticity predicts the brand attachment, while brand attachment influences consumers purchase intentions, willingness to pay more and promote the brand. Practical implications – The benefits of brand authenticity should not be ignored and should be protected by the brand managers of food brands because it can be the one of the competitive advantages that can be leveraged in the competitive food industry sector. Originality/value – It provides the required empirical support for the impact of brand authenticity on brand attachment and behavioural intentions in the food industry.

Purpose The COVID-19 pandemic, which appeared in China in late 2019, has affected the world psychologically, socially and economically in 2020. Tourism is one of the areas where the effects of COVID-19 have been felt most clearly. The study aims to determine the effect of negative problem orientation (NPO) and perceived risk related to the COVID-19 pandemic on travel and destination visit intention. Design/methodology/approach This study employed a convenience and probabilistic sampling method for collecting data from 531 respondents using an online questionnaire. Partial least square structural equation modeling (PLS-SEM) was used for testing research model. Findings According to the findings, NPO and perceived risk related to the pandemic were found to have direct and indirect effects on the travel behavior of tourists. The results of this research provide theoretical and practical implications for hospitality and travel businesses on topics such as the psychological effects of the pandemic and the travel behaviors of tourists. Originality/value It is estimated that the pandemic will also affect tourist behavior due to its effects on human psychology. For this reason, a study conducted in the context of tourist behavior theories is expected to contribute to the literature, managers and future of the tourism.

Purpose This paper aims to outline the role of self-transcendent emotions (STEs) such as compassion, gratitude and elevation in the context of sustainable tourism. It proposes a research agenda for further investigation of these emotions as facilitators of value co-creation in sustainable tourism. Design/methodology/approach Drawing on the literature on the psychology of STEs, sustainable tourist behaviour and value co-creation, this paper pinpoints potential developments and challenges associated with STEs in the domain of sustainable tourism by following a service-dominant logic approach. Findings STEs are likely to have a profound impact on sustainable tourism leading to value co-creation and mitigating the risk of value co-destruction and value no-creation. They can facilitate value co-creation by shifting the focus of actors from their own selves towards others in the tourism ecosystem, shifting the focus from extrinsic to intrinsic motivations and increasing moral values. Moreover, STEs are expected to be contiguous and reciprocal, fostering value co-creation in sustainable tourism practices. However, extreme levels of STEs can lead to value co-destruction and value no-creation. Originality/value This paper highlights the role of STEs as facilitators of value co-creation in sustainable tourism, a facet that has been overlooked in the existing literature. Further investigation is necessary in different contexts such as transformative and regenerative tourism; societal or individual crises and failures and the applications of technologies such as the Metaverse and artificial intelligence. 自我超越情感作为可持续旅游中价值共创的动力：2050年展望视角 摘要 目的 本文概述了自我超越情感 (STEs）如慈悲、感恩和升华在可持续旅游环境中的作用。它提出了进一步研究这些情感作为可持续旅游中价值共创的促进因素的研究议程。 设计方法/途径 本文借鉴了有关自我超越情感心理学、可持续旅游行为和价值共创的文献, 通过遵循服务主导（S-D）逻辑方法, 指出了自我超越情感在可持续旅游领域的潜在发展和挑战。 发现 自我超越情感很可能对可持续旅游产生深远影响, 促进价值共创, 减轻价值共毁和价值无创造的风险。它们可以通过将旅游生态系统中的行动者的关注点从自己转移到他人身上来促进价值共创; 将关注点从外在动机转移到内在动机; 增加道德价值观。此外, 自我超越情感预计会是连续和相互的, 促进可持续旅游实践中的价值共创。然而, 自我超越情感的极端水平可能导致价值共毁和价值无创造。 独创性 我们的论文突出了自我超越情感作为可持续旅游中价值共创的促进因素的作用, 这是现有文献中被忽视的一个方面。有必要在不同的背景下进行进一步研究, 如变革性和再生性旅游; 社会或个体的危机和失败; 以及元宇宙和人工智能等技术的应用。 Las emociones autotrascendentes como locomotoras de la cocreación de valor en el turismo sostenible: Horizonte 2050 Resumen Propósito Este artículo explica el papel de las emociones autotrascendentes (STEs por sus siglas en inglés), tales como la compasión, la gratitud y la elevación, en el contexto del turismo sostenible. Además, propone una agenda de investigación para profundizar en el rol de estas emociones como facilitadoras de la cocreación de valor en el turismo sostenible. Diseño/metodología/enfoque Basándose en la literatura sobre psicología de las STEs, comportamiento turístico sostenible y cocreación de valor, este artículo señala los posibles avances y retos asociados a las STEs en el ámbito del turismo sostenible, siguiendo el enfoque de la lógica dominante del servicio (S-D). Resultados Es probable que las STEs tengan un profundo impacto en el turismo sostenible, lo que conducirá a la cocreación de valor y atenuara el riesgo de la codestrucción de valor y la no creación de valor. Las STEs pueden facilitar la cocreación de valor desplazando la atención de los agentes desde su propio yo hacia los demás en el ecosistema turístico; desplazando la atención de las motivaciones extrínsecas a las intrínsecas; y aumentando los valores morales. Adicionalmente, se espera que las STEs sean contiguas y recíprocas, fomentando la cocreación de valor en las prácticas de turismo sostenible. Sin embargo, unos niveles extremos de STEs pueden conducir a la codestrucción de valor y a la no creación de valor. Originalidad Nuestro artículo destaca el rol de las STEs como facilitadoras de la cocreación de valor en el turismo sostenible, una faceta que no ha sido explorada en la literatura existente. Es necesario seguir investigando en diferentes contextos como el turismo transformativo y regenerativo; las crisis y los fracasos sociales o individuales; y las aplicaciones de tecnologías como el Metaverso y la inteligencia artificial.

Purpose - The first purpose of this study is to analyse the impact of prior CSR information on the perceived degree of danger, attribution of blame, brand evaluation and buying intentions after a product-harm crisis in the food industry. The second purpose is to examine the moderation effect of CSR importance ascribed by the consumers on the above mentioned relations.Design methodology approach - An experimental design consisting of three between-subjects conditions was applied and three CSR initiative conditions were selected (positive, negative CSR and no CSR information as a control condition). In this framework, three different scenarios were designed and tested under the condition of a product-harm crisis related to margarine.Findings - This study highlights that CSR has an impact on attribution of blame, brand evaluation and buying intention but not on the perceived degree of danger. CSR importance has a moderation effect on the relationship between CSR and blame attribution, brand evaluation and buying intention.Practical implications - Companies in the food industry should generate CSR strategies and should develop favourable CSR history not only because CSR has an impact on brand evaluation and buying intention in routine situations but because it is a part of crisis management and response strategy as well.Originality value - There is lack of research directly emphasizing the role of CSR in product-harm crises, in the food industry. Besides, the assessment of CSR as an antecedent assurance factor in crisis situations has significant meaning due to the high vulnerability of food industry.

Purpose – The aim of this paper is to investigate the possible options for matching country destination image with different types of tourism to explain general attributes towards specific forms of tourism, based on previous research on country of origin effects. Design/methodology/approach – A quantitative research design is used for the purpose of the study. Findings – Data analysis demonstrates that the perception of the destination image in a country context varies across various types of tourism in most of the cases investigated. Moreover, the research outcomes portray a close relationship between the match of country image – tourism type and the willingness to visit a destination. Practical implications – The study assists tourism practitioners and policy makers in gaining a better understanding of whether tourists conceive all forms of tourism in a specific country favourably, simply because they link favourable dimensions to that particular country, or whether they perceive only certain types of tourism favourably. Originality/value – This study is among the first to empirically demonstrate the effect of match/mismatch of country destination image with the type of tourism on the willingness to visit, based on specific primary travel motives.

Purpose - This study explores the emerging relationship between artificial intelligence (AI), humor, and service experiences, focusing on how AI-generated humor influences customer perceptions in service encounters. Despite the increasing use of AI agents in hospitality and tourism, little is known about the effectiveness and limitations of humor as a communicative strategy in these interactions. Methodology - A structured narrative review was conducted, including peer-reviewed journal articles that specifically examine humor in human-AI service interactions. Only studies from credible academic journals were considered to ensure relevance and conceptual quality. Thematic synthesis was employed to identify conceptual patterns across study designs. Findings - Three key themes were identified: (1) humor as a communication style influencing customer perceptions, (2) humor as an emotional recovery strategy, and (3) humor as a moderated effect. While humor can increase perceived warmth, trust, and satisfaction, its effectiveness is highly dependent on contextual factors, user familiarity with AI, and the type of humor employed. Cultural sensitivity, emotional state, and the level of anthropomorphism also play a critical role. Gaps in the literature include the limited number of tourism-focused studies, lack of humor theory integration, and limited differentiation across travel stages or service settings. Contribution - By bringing together separate findings and pointing out gaps in current knowledge, this paper provides a starting point for future research on AI-generated humor in tourism and hospitality. It suggests theory-based research directions to help both researchers and professionals design AI-driven service experiences that are emotionally engaging and suitable for different contexts.

During the era of the High Luminosity LHC (HL-LHC) the devices in its experiments will be subjected to increased radiation levels with high fluxes of neutrons and charged hadrons, especially in the inner detectors. A systematic program of radiation tests with neutrons and charged hadrons is being carried out by the CMS and ATLAS Collaborations in view of the upgrade of the experiments, in order to cope with the higher luminosity at HL-LHC and the associated increase in the pile-up events and radiation fluxes. In this work, results from a complementary radiation study with \\(^{60}\\)Co-\\(\\gamma\\) photons are presented. The doses are equivalent to those that the outer layers of the silicon tracker systems of the two big LHC experiments will be subjected to. The devices in this study are float-zone oxygenated p-type MOS capacitors. The results of CV measurements on these devices are presented as a function of the total absorbed radiation dose following a specific annealing protocol. The measurements are compared with the results of a TCAD simulation.