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"Austin, Daniel, author"
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Madagascar : the Bradt travel guide
'Madagascar' addresses the challenges and rewards of travel on this unique island, with coverage of natural history and local customs, and up-to-date information on the country's improving infrastructure.
Book
The soul of design : harnessing the power of plot to create extraordinary products
What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good.
The Soul of Design explores the uncanny power of some products to grab and hold attention—to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothesis that there is something within a \"special\" product that makes it—well, special. They argue that this je ne sais quoi arises from \"plot\"—the shape that emerges as a product or service arouses and then fulfills expectations. Marketing a special product is, then, a matter of helping its audience perceive its plot and comprehend its qualities.
Devin and Austin provide keys to understanding why some products and services stand out in a crowd and how the companies that make them create these hits. Part One of the book introduces the authors' definition of plot in this context; Part Two breaks down the components needed to build a plot; Part Three describes what makes a plot coherent; Part Four takes on the challenges of making coherent products and services attractive to consumers. Part Four also presents detailed casework, which shows how innovators and makers have successfully brought special products to market.
Readers will come away with a sensible and clear approach to conceiving of artful products and services. This book will help managers and designers think about engaging with plot, taking aesthetic factors into account to provide consumers with more special things.
eBook
Toward a Critique of Guilt: Perspectives from Law and the Humanities
At the center of our belief in law is the hope and expectation that law can differentiate the guilty from the innocent. The articles in this volume explore law's guilt about literature, various domains in which bodies of guilt appear, and historical perspectives on the subject of guilt.
eBook