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"Bauwens, Joke"
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Digital broadcasting : an introduction to new media
\"Digital Broadcasting presents an introduction to how the classic notion of 'broadcasting' has evolved and is being reinterpreted in an age of digitization and convergence. The book argues that 'digital broadcasting' is not a contradiction in terms, but-on the contrary-both terms presuppose and need each other. Drawing upon an interdisciplinary and international field of research and theory, it looks at current developments in television and radio broadcasting on the level of regulation and policy, industries and economics, production and content, and audience and consumption practices\"-- Provided by publisher.
Book
The social resonance of environmental media messages: a connectionist-inspired reception analysis
This study examines the reasons why certain environmental messages are received negatively by some social groups and not by others. In particular, the study provides insights into the influence of fear appeals in environmental communication and explores how communication strategies can be optimised to encourage environmentally friendly behaviour. In contrast to many studies that adopt a linear perspective on media effects, this study analyses the reception of environmental information as an interaction between media representations and the socially situated cognitive representations of reality stored in recipients’ memories. To operationalise this approach, a method of reception analysis is proposed that combines thought elicitation, semantic coding and multiple correspondence analysis (MCA). This method was used to assess the cognitive resonance of a minimal information condition and three differently framed newspaper-like articles on wastewater reuse in agriculture, which were randomly assigned to four panels with a total of 1040 participants. The results indicate that, independent of framing effects, these articles evoke different interpretations depending on the interplay between the media frames presented and the prior cognitive representations of different groups.
Journal Article
Cultural Identity Performances on Social Media: A Study of Bolivian Students
In this study, both performance and polymedia serve as important conceptual lenses to examine how university students in the Global South handle the social media landscape in enacting cultural identity. Based on 17 focus groups with 105 students from Bolivian universities, we argue that in performing their multiplex identities, this group of Bolivian young people navigate social media as polymedia environments, taking advantage of its possibilities and testing its constraints. The research generated three key findings: (1) students mainly reported examples of cosmopolitan and national identity performances; (2) performances of national belonging showed an ambiguous mixture of self-glorification and self-reflexivity; (3) indigenous identities were rarely performed on the platforms used.
Journal Article
Navigating Onlife Privacy: A Family Environment Perspective on Children’s Moral Principles
This article illuminates which moral principles children and their parents invoke to explain onlife privacy-related practices from a family ecological and narrative approach. It draws on a focused ethnographic study with 10 Flemish socially privileged families with a keen interest in digital technologies and at least one child entering their teenage years. We analyse our data through the analytical lens of a sociopsychological framework that considers children’s privacy experiences from three dimensions: self-ego, environmental, and interpersonal. Overall, this article concludes that while risk-averse concerns are present in both the parents’ and children’s narratives about onlife privacy, parents have allowed their maturing children considerable privacy and leeway. Also, both parents and children articulated the importance of respecting one another’s privacy. We frame this set of principles as ‘quadruple R’: responsibility, risk, reputation, and respect for privacy.
Journal Article
Going all the way? LGBTQ people’s receptiveness to gay-themed advertising in a Belgian context
Purpose
Through investigating how Belgian LGBTQ people evaluate gay-themed print and television advertising in mainstream media, the purpose of this study is to explore how gay-themed advertising strategies are evaluated in relation to context.
Design/methodology/approach
Qualitative in-depth interviews were conducted with 17 Flemish self-identified lesbian, gay male and bisexual people.
Findings
Findings of this research demonstrate the importance of the situated context in which LGBTQ people receive and evaluate gay-themed advertisements. By offering a common stock of social knowledge and experience, context creates a framework against which LGBTQ people evaluate gay-themed advertisements. In this specific research that was conducted in a Western-European LGBTQ-friendly society (Belgium), critical evaluations of gay-washing and the dirty laundry effect were found. The positive evaluations of explicit gay-themed and inclusive advertisements also highlighted the importance of advertising an inclusive society.
Research limitations/implications
In considering how gay-themed advertising evaluations relate to context and lived experiences, this research contributes to current knowledge on gay-themed advertising and its reception within LGBTQ groups.
Practical implications
This research offers valuable insights to marketers on how to target sexual minorities in LGBTQ (un)friendly societies.
Social implications
Findings highlight the social importance of minority-oriented advertising. Not only can such advertising promote civic inclusion and social recognition of minority groups, it also has the potential to play a key role in the construction and normalisation of identities.
Originality/value
In an effort to reinvigorate current marketing debates on gay-themed advertising, this study builds on theoretical insights gained via reception research and LGBTQ studies. In doing so, this research yields a more nuanced and contextualised understanding of LGBTQ people’s engagement with various gay-themed advertisements. Considering within a Western European society the relevance of context when researching gay-themed advertisement reception, the results add to primarily US-based research on this topic.
Journal Article
Teenagers, the Internet and Morality
This chapter focuses on the cultural and geographical location of Portugal. It argues that in families where parents and children share a culture and practices involving networked communication as the adopted communication model, the balance between autonomy and control are increasingly built through such negotiation. First, parents, although socially perceived as the main guardians of their children's safety, second, we have the often greater expertise of children regarding the usage of new media. The parents with a less education or with fewer skills than their children in using new technologies may adopt a more repressive style in their mediation. A study conducted by Mesch shows that conflicts between parents and adolescents increase in families where the adolescent is considered an expert in using the internet. The chapter also focuses Media Parental Regulation in Portuguese Households. The parental regulation of new media is a very complex and burdensome task since parents are faced with new realities that most do not grasp.
Book Chapter
Children and the internet in the news: agency, voices and agendas
From both historical and theoretical perspectives, many have argued that media representations provide significant symbolic resources for the construction of public and political agendas, and that dominant media frames are powerful in defining social problems and shaping public discourses. When it comes to young people's engagement with the internet and how society is dealing with this, the interconnection and congruence among the public, policy, and research agendas are noticeable. Based on a systematic content analysis of news coverage in European papers, this chapter examines how the press reports children's positive and risky or harmful contacts with online technologies. Drawing on agenda-setting theories and on contemporary theories on the construction of childhood, it discusses patterns of representation of internet-related risks and opportunities, considers which social actors are given voice, and investigates which role and level of agency are attributed to young people in these news narratives.
Book Chapter
