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The Sonic Boom
A \"sonic branding\" expert explains how businesses can strategically use music and sound to maximize their impact, revealing the powerful influence of sound on our emotions, opinions, and brand preferences.
eBook
The Sonic Boom
Title Page -- Contents -- Copyright -- Dedication -- Introduction -- Night-Vision Goggles for Your Ears -- The Boom Moment -- Sonic Landscapes -- The Principles of Sonic Branding -- Rethinking Possibilities -- Amplifying Messages -- Scoring the Experience -- Creating Boom Moments Every Day -- Hearing Around Corners -- Acknowledgments -- Notes -- Index -- About the Authors -- Footnotes
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