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Development media is viewed as a type of specialized media that focuses on promoting social, economic, political and cultural development in contemporary societies and countries, by spreading positive awareness and providing information that contributes to improving the lives of individuals and groups, as well as exporting good ideas about countries and creating positive stereotypes among the masses. Therefore, it is used in the fields of tourism and services in general, as countries interested in these economies and industries include it in their development plans as part of their efforts to achieve sustainable development. Among the countries that have followed this approach, we find, for example, the State of Qatar, which has been interested in the tourism sector as an important economic resource, and has always worked to improve its image through the media, especially during the organization of the 2022 World Cup competitions, and has succeeded in doing so with great success.