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"Berger, Arthur Asa, 1933- author"
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Brands and cultural analysis
This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields. It also quotes from a number of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.
Book
Popular culture genres : theories and texts
An introduction to genre analysis, this highly readable volume presents key concepts in an accessible manner for undergraduate courses in film, TV, media criticism and cultural studies. The texts are representative of horror, science fiction, spy, classic detective, and tough guy detective genres, and readers may make their own analyses of texts based on the methods explained and the examples offered.
eBook
Improving writing skills : memos, letters, reports, and proposals
This brief, practical guide illustrates the most common kinds of business correspondence that a university professor is required to produce and offers useful advice to make these communications as effective as possible. The author also offers general suggestions on effective writing, including brainstorming and collaborating, persuasion, outlining and revising, and designing documents.
eBook
Dictionary of Advertising and Marketing Concepts
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.
eBook
The Cultural Theorist's Book of Quotations
Where did you see it—that perfect quotation from Foucault or Kristeva to use in your upcoming keynote address? Stop the search and pick up Arthur Berger’s handy book of over 300 concise quotations from the vast literature in cultural theory. This compilation will give you just the right snappy quote to help prepare that lecture, write that paper, fill that Power Point, or drop a few bon mots at a university reception. Organized by theoretical model (semiotic, Marxist, psychoanalytic, gender, postmodernist), Berger pulls together the most succinct, meaningful passages of the key theorists of our time for those wanting to distill cultural theory to its essence.
eBook
Ocean travel and cruising : a cultural analysis
In Ocean Travel and Cruising: A Cultural Analysis, noted author Arthur Asa Berger turns his critical eye to the phenomenon of ocean cruising. This academically solid yet reader-friendly book brings a multidisciplinary cultural studies approach to the subject, examining ocean cruising from economic, semiotic, sociological, psychoanalytic, and marketing perspectives, and offering insights not provided by the more traditional sociological approaches to the subject. You'll explore cruise demographics, the relationship between cruising and gender, the sociology of dining on cruise ships, hedonism and pleasure seeking, the compulsion to cruise, consolidation in the industry, the exploitation of workers on cruise ships, and a great deal more. To view an excerpt online, find the book in our QuickSearch catalog at www.HaworthPress.com.
eBook
The academic writer's toolkit : a user's manual
Written in Berger's friendly, personal style, he shows by example that academics can write good, readable prose in a variety of genres.
eBook