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\"The art world is booming. Museums are not mere containers of artifacts anymore, they are full blown experience centers and carry the ultimate prestige brand. The novelty in thinking and approaching challenges in the art world is magnified for business readers\"--Provided by publisher.

This article aims to establish a foundation for the vocational and applied study of the possible, probable and preferable futures of the leisure industries. It does so by presenting a novel methodological approach, integrating state-of-the-art generative AI (GenAI) created content within actionable formats, with a design futures approach and process, validated by several industry awards by, for example, market research organisation ESOMAR in the early 2000s. In this article, the authors propose to merge the novelty of GenAI with the constructivist tradition of design futures in a hybrid approach to leisure futures in a system including: (1) archetypal scenarios, to structure future potentials of scenarios at macro-level, to orientate possibilities, probabilities and preferable futures; (2) a quadrants tool, based on design futures principles and practices, but based on AI-generated archetypal scenarios, enabling the mapping of leisure cards in participatory workshops; and (3) leisure cards, to generate signals and manifestations of leisure futures, offering the possibility to include hallucinations that inspire liminal hypercreativity in any forecast. By presenting this approach, the authors aim at establishing a first foundation of a systematic exploration of leisure futures, to be further developed at scientific and applicative levels of vision, methods and outcome in the form of signals and trends.

PurposeThe purpose of this paper is to report the grounded theory empirical validation on key categories within a design-led methodology to envision urban futures. The paper focuses on the editorial products and the design concepts that constitute the heart of the approach. An original elaboration of trend clusters is presented as an exemplification of the outcome of this trend research approach. Although the approach was not created from the viewpoint of tourism and leisure, bibliographic notes on place-making complement it for this journal.Design/methodology/approachThe paper presents empirical findings extracted by the means of the grounded theory, with the purpose to empirically validate two key categories (product and process) of a urban futures methodology. The methodology is an application of High Design, the process in use at Royal Philips BV for two decades. This methodology is contextualized within the constructivist episteme, as defined by the editors of this journal in a separate publication. Bibliographic references to place-making complete the paper.FindingsThe following findings are provided: empirical validation of the city.people.light communication platform (qualitative research); empirical validation of the city.people.light workshop practice (qualitative research); and bibliographic descriptions of the design process governing city.people.light and newly developed urban futures trend clusters, at European level, as an exemplification of the program/approach outcome.Research limitations/implicationsThe paper is structured according to a multi-layered editorial focus. Empirical findings were generated at primary research level in a 2013-2015 grounded theory projected by the author. Furthermore, the author directed the research processes and products that are the object of empirical validation. Newly defined elaborations and a discussion thereof is offered, taking into account contemporary place-making issues.Practical implicationsThe original design-based methodology is a structured practice in urban futures from applied sciences and corporate innovation viewpoint. In this paper, its key categories are empirically validated through the grounded theory. Additionally, outcome from the original foresight programs is presented and a bibliographic review is provided from the viewpoint of place-making.Social implicationsThe co-creative methodology herein empirically validated is socio-cultural centered, with a strong drive to coutnerbalance the positivist and engineering corporate mindset through a humanistic concern for people. The framework in terms of place-making takes into account postmodern evolutions of the field.Originality/valueThe paper benefits from a unique mix of: epistemic note on tourism, leisure, and the future; original urban futures scenarios and design concepts from a world class corporate innovation program; and the actual empirical core of the grounded theory validation as performed in a dedicated research project. These three separate streams are mutually related.

This is an action research case study investigating social participation roadblocks and opportunities through leisure-related factors for Eritrean refugee status holders in the city of Nijmegen, the Netherlands. The intent of this paper is to report on challenges and opportunities for refugees as \"citizens in transition\" within a specific northern European urban neighbourhood. The research project has a key focus on urban leisure with a participatory, action-oriented epistemological and activist intent. This multidisciplinary mix was designed for consulting purposes. The paper describes the situation during the period 2015 to 2016, and future challenges triggered by the migration crisis in the last decade in the European context, with specific attention devoted to the impact on the Dutch context. From such continental and national scope, the paper will shift to the outcome of a specific consulting project pertaining to 98 Eritrean refugees, aged 19 to 24 years old, temporarily hosted by the city of Nijmegen. Here, empirical research based on design thinking principles have enabled the identification of potential solutions and strategies aimed at achieving a more effective process for the inclusion of those residence holders with refugee status into the social and cultural life of their neighbourhood, with the final ambition of future integration into the city. Being a case study grounded in constructivism, the paper will firstly provide an overview of facts, figures and findings to detail the research performed, and then conclude with reflexive considerations based on bibliographic references and methodological reflections.

PurposeThe purpose of this paper is to inform the reader of some emerging trends in placemaking and digital destination management, while providing a conceptual background on shifts in architectural design.Design/methodology/approachThe trend paper is based on a fundamental bibliographic view on evolutions in placemaking, from architectural design to spatial agency, integrated by and contextualized in tourism trends, however possibly anecdotal.FindingsThe trend paper identifies a fundamental shift from architectural processes to spatial agency as organizing principle for placemaking, discussing how digital tourism trends are formed or forming change in this.Originality/valueThe trend paper newly relates otherwise distant and unrelated fields, namely architectural design theory and tourism trends, by connecting at the level of IoT and IT digital technologies, exploring the impact and the mutual role played by its two constituencies.

The purpose for writing this paper is twofold: (1) building on the former PBPD publication on “Placecinemaking”, from the viewpoints of the foundations of history, theory, and methodology; and (2) demonstrating the methodology on a new movie/place-making project, “Le Mille Notti”, which was launched after the publication of said PBPD paper. This new submission is therefore a complementary extension and a deeper analysis of what was presented in 2023 on PBPD. The approach is based on documental back-tracing, where needed complemented by interviews and testimonials. The analysis pertains to a wide range of fields, from the history of cinema to leisure direction and to placemaking. This paper is based on a further analysis of the “Placecinemaking” approach, in order to extract: (a) historical roots and context in the history of cinema; to enable (b) application to a new film in the series of projects where the approach was organically developed into a repeatable process; and to present (c) the outcome of the new movie, titled “Le Mille Notti” in the specific areas pertaining to the movie, Borgo Aurora, Turin, and its actors. Research was based on documental back-tracing, therefore no new empirical findings will be made available or generated from this process besides what was tracked in documental sources (newspapers, production notes, earlier interviews as already publicly published and distributed in media, and more). Process and methods will be equivalent to the ones adopted in the PBPB publication, 2023, therefore already tested and proven by peer review. The paper will have a potential high impact in terms of further proving, justifying, and contextualizing an organic approach as formalized in a repeatable process. The paper does uniquely present, critically review, and demonstrate the place-making fit of a new film, “Le Mille Notti”, providing additional insights into the “Placecinemaking” approach.

Introduction/purposeThe paper reflexively documents (for the first time) as a consistent approach a participatory, co-creative storytelling practice for organic place branding as developed by the researcher across cinema, digital platforms, and word-of-mouth. Focus of this paper is on the societal impact of an implicit approach, to be structured into a repeatable process.Research limitationsThe paper is based on reflexive observations and insights. The original empirical materials were co-created with stakeholders or developed for cinema, creative industry, or other applied uses, with the intent to develop a formalized methodology. Empirical research assets were therefore interpreted, reframed, or reflected upon from the viewpoint of both (a) social sciences and humanities and (b) place branding, leisure direction, and impact viewpoints.Theoretical frameworkThis paper is presented as a case study. A theoretical justification is provided.Methodology/main research approachReflexive reporting of art-based participatory interventions, between activism (action research) and storytelling for place branding.FindingsReference cases will be grounded in the City of Turin, Italy, and most specifically its underprivileged Mirafiori and Borgo Aurora districts. The paper will frame an organic field practice through reflexively structuring it as a repeatable process. Impacts of an economic, social, and artistic nature will be documented.Specific empirical research assets include: (a) fictional movie and documentary (2014, 2019); (b) video clips, based on participatory interviews; (c) reflexive evidence from original approach bridging (cinematic) storytelling to place branding; (4) information and evidence on economic and social impacts, as extracted from (a) news and other secondary sources, and (b) primary statements from key stakeholders.ConclusionsThe paper will offer two key value points: (a) Reflexive externalization by stakeholders of an implicit approach; (b) Potential formalization into a repeatable process, for universal adoption. The authors are committed to achieving the most societal impact through their research and consulting work and the paper will provide the opportunity to transfer findings, learnings, and assets to a wider community of stakeholders, for example, citizens and practitioners, with the required methodological reliability.Practical implicationsThe focus of this paper is eminently practical in terms of translating an organic practice at the crossroads of the creative industry, cinematic arts, and place branding, into a structured approach, and possibly a process. The outcome will be a reflexive repeatable formalization of the said approach, for future consideration and adoption by place branding leaders and stakeholders, with societal impact as the priority.

Purpose This paper aims to articulates how educators are ideal candidates to become “brand ambassadors”, triggering dormant qualities to influence behavioral change. The study aims at advocating a call for environmental futures by mobilizing pedagogues for changemaking. The research purpose was to deduce insights of real-life experiences when dealing with social influencers. Design/methodology/approach A design research approach was adopted. A sample of educators and students representing two universities of applied sciences was selected for qualitative. An experimental participatory experience was facilitated and observed. Findings This paper provides empirical insights. Design research findings include a persona profile, and an experimental prototype, designed to activate findings for real world impact. The outcome is for impact in the real world. Research limitations/implications The research was conducted locally at a Dutch university of applied sciences, on behalf of a Norwegian commissioner. Therefore, cultural contextual conditions were factored. Practical implications An applicable advice is sketched, tested and shared with non governmental organization’s, institutions or stakeholders who aspire to mobilize and activate educators, turning them into ambassadors for their cause. Social implications This paper aims at contributing and taking a position within the current tensions in academia and in the educational sector, in the light of the2012 San Francisco Declaration of Research Assessment declaration and of the urgency of enabling educators to partake to climate change activism. Originality/value Besides the engaged topic, this paper is uniquely based on a highly experiential, design thinking approach, which was co-created and facilitated in an experimental setting.

By reframing (from a future perspective) projects, programs and events, as deployed over the last decade, the paper aims to provide stimuli to convert them into a coherent strategic line of development. Based on postmodern epistemologies, the authors of this paper propose an analysis of selected lighting manifestations as separated future-forming moments of city identity. The adoption of a futures research matrix as a reflexive framework sees the repurposing of such a framework from its standard generative function within design processes to an analytical function. The ambition is to provide narrative context to existing projects and everyday practices by linking them within given future scenarios. With the final outcome proposed as to coherently connect separate, lighting-related, manifestations to an overarching system of interpretation. The case offered is the city of Eindhoven, The Netherlands. The tool adopted and repurposed is the Urban Futures Matrix from city.people.light. The specific manifestations, as presented, pertain both high culture and popular culture. This paper does eminently offer a coherent and consistent reflection on practices in the form of a case study, however, grounded in a theoretical and epistemological solid framework of reference.

Purpose This paper aims to summarize the results of an empirical project to understand the perceptions of consumers of the future high end products in the USA. This project was a precursor of a larger global project on the topic. Designmethodologyapproach The approach utilizes the consumer insightsdriven process, ruledeveloping experimentation RDE, introduced by the senior authors and developed in cooperation with Wharton School of Business University of Pennsylvania. The empirical part was conducted with qualified US consumers middle and uppermiddle class respondents. Based on a series of indepth qualitative interviews with global leaders of luxury and premium companies, star designers and thought leaders, five dimensions of high end offering were identified, with each dimension having a unique set of four factors elements. The second part included a quantitative survey based on RDE modified conjoint analysis conducted in the USA with 373 qualified middle and uppermiddle class respondents to discover the driving forces behind their perceptions of high end. Findings There are four distinct consumer mindsets towards future high end products. The segmentation is based on a disciplined experimentation afforded by RDE and produces a more targeted understanding of the consumer mind. Practical implications The paper provides insights of what might drive the consumer perception of high end products in the near future. The patternbased consumer mindset segmentation creates actionable directions for corporations in answering today's big question How can brands migrate from being costdriven commodities to higher margins and profits The answer is in the high end. Originalityvalue The approach offered here could help designers and brand managers to efficiently create better products that consumers like and perceive as high end. This will result in higher margins and help marketers to differentiate their respective products from the competition.