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"Brash, Julian"
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Bloomberg's New York
New York mayor Michael Bloomberg claims to run the city like a business. InBloomberg's New York, Julian Brash applies methods from anthropology, geography, and other social science disciplines to examine what that means. He describes the mayor's attitude toward governance as the Bloomberg Way-a philosophy that holds up the mayor as CEO, government as a private corporation, desirable residents and businesses as customers and clients, and the city itself as a product to be branded and marketed as a luxury good.
Commonly represented as pragmatic and nonideological, the Bloomberg Way, Brash argues, is in fact an ambitious reformulation of neoliberal governance that advances specific class interests. He considers the implications of this in a blow-by-blow account of the debate over the Hudson Yards plan, which aimed to transform Manhattan's far west side into the city's next great high-end district. Bringing this plan to fruition proved surprisingly difficult as activists and entrenched interests pushed back against the Bloomberg administration, suggesting that despite Bloomberg's success in redrawing the rules of urban governance, older political arrangements-and opportunities for social justice-remain.
eBook
Bloomberg's New York
New York mayor Michael Bloomberg claims to run the city like a business. In Bloomberg’s New York , Julian Brash applies methods from anthropology, geography, and other social science disciplines to examine what that means. He describes the mayor’s attitude toward governance as the Bloomberg Way—a philosophy that holds up the mayor as CEO, government as a private corporation, desirable residents and businesses as customers and clients, and the city itself as a product to be branded and marketed as a luxury good.
 
Commonly represented as pragmatic and nonideological, the Bloomberg Way, Brash argues, is in fact an ambitious reformulation of neoliberal governance that advances specific class interests. He considers the implications of this in a blow-by-blow account of the debate over the Hudson Yards plan, which aimed to transform Manhattan’s far west side into the city’s next great high-end district. Bringing this plan to fruition proved surprisingly difficult as activists and entrenched interests pushed back against the Bloomberg administration, suggesting that despite Bloomberg’s success in redrawing the rules of urban governance, older political arrangements—and opportunities for social justice—remain.
eBook
Downtown as Brand, Downtown as Land
On Monday, July 6, 2005, the New York Public Authority Control Board (PACB) took a fateful vote. This obscure governmental body, its members appointed by the governor and the leaders of the two houses of the state legislature, held the power to approve—or deny—the public borrowing necessary to fund the New York Sports and Convention Center, or as it was better known in the city, the west side stadium. The stadium, to be built over rail yards owned by a public authority, the Metropolitan Transportation Authority (MTA), would occupy three large blocks on Manhattan’s Hudson River waterfront. It
Book Chapter
Re-Scaling Patriotism: Competition And Urban Identity In Michael Bloomberg's New York
This article responds to Akhil Gupta's 1997 call for the exploration of spatialized commitment operating at scales besides that of the nation. It analyzes the attempts of the administration of New York Mayor Michael Bloomberg to mobilize \"urban patriotism\" in support of development proposals for Manhattan's west side by portraying its opponents as insufficiently committed to the city's future. Not just urban development policy was at stake in this debate, but the meaning of being a New Yorker.The urban identity that the administration and its allies espoused portrayed the city as a home for the ambitious, the innovative, the cosmopolitan, and above all the competitive, and was related to the local emergence of a new, globalized corporate elite. Other New Yorkers had different understandings of the city and their place in it, which ultimately doomed efforts to mobilize urban patriotism. The intersection of class-related identity and the fact of increased interurban competition created the conditions for urban identity to emerge as an issue. Finally, it is argued that urban identity must be distinguished from \"boosterism,\" and the likelihood of urban patriotism being mobilized in other global cities operating in a competitive environment is appraised.
Journal Article
The Bloomberg Way and Its Others
Up to this point, I have made much of the rationalistic, technocratic, and calculative aspects of the Bloomberg Way. Whether celebrating technical expertise or avowing that the “facts are the facts,” Mayor Bloomberg and his key aides presented themselves as hardheaded, realistic, and pragmatic. Yet this rationalism was leavened by seemingly incongruous elements — for example, the demand for faith inherent in the Hudson Yards plan’s financing schemes or the celebration of New York City as a “luxury city” that underwrote the administration’s economic and urban development strategy. In other words, we have seen glimmerings of how the Bloomberg Way was
Book Chapter
The Luxury City
By summer 2002, the elements were in place for the administration to prepare “all of New York to compete, and win” (Bloomberg 2004). The CEO mayor had put the “right people” in place, drawing on the best offered by the private, public, and nonprofit sectors. He had established clear benchmarks and methods of measurement that would allow for the evaluation of performance. Bloomberg and his ex–private sector compatriots were applying their corporate management experience and deep knowledge of the private sector to create the organizational capacity necessary to achieve results. Agencies were being reorganized, core missions redefined, strategic plans
Book Chapter
Far West Side Stories
If Lower Manhattan is haunted by office towers that once were, the far west side of Manhattan is haunted by office towers that are yet to be. The area west of Eighth Avenue between roughly Thirtieth and Fifty-ninth streets has long been targeted by New York City elites as a site for the expansion of the midtown Manhattan CBD. From the 1920s onward, the city’s most powerful real estate developers and brilliant planners have churned out proposals for the commercial development of an area once labeled by prominent real estate family scion and Giuliani-era CPC Chair Joseph Rose as “our
Book Chapter