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"Breen, Bill"
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Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
Book
The responsibility revolution : how the next generation of businesses will win
How to create a company that not only sustains, but surpasses-that moves beyond the imperative to be \"less bad\" and embrace an ethos to be \"all good\" From the Inspired Protagonist and Chairman of Seventh Generation, the country's leading brand of household products and a pioneering \"good company,\" comes a one-of-a-kind book for leaders.
eBook
