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"Brennan, Linda L., author"
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Social marketing and behaviour change : models, theory and applications
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers that illustrate these models in practice. The models covered include cognitive, conative, affective, social-cultural and multi-theory models, consumer behavior decision models and social change models.--Provided by publisher.
Book
Strategic management
Cover -- Strategic Management: A Practical Guide -- Contents -- Acknowledgments -- SECTION 1: Setting the Course of the Organization -- CHAPTER 1: The Strategic Management Process -- CHAPTER 2: Establish A Vision -- SECTION 2: Environmental Issues: The Organization in Context -- CHAPTER 3: Governance and Social Responsibility of the Firm -- CHAPTER 4: Sustainability -- CHAPTER 5: Monitoring the External Environment -- SECTION 3: How to Decide Which Strategy is Best -- CHAPTER 6: Assessing Organizational Strengths and Weaknesses -- CHAPTER 7: The Value Chain -- CHAPTER 8: Creating the Organizational Vision -- CHAPTER 9: How to Innovate and How Innovation Fits With Strategy -- SECTION 4: Implementation -- CHAPTER 10: Strategic Clarity: Is Your Plan Complete and Understandable? -- CHAPTER 11: Evaluating Your Strategy in a Global Context -- CHAPTER 12: How to Provide Strategic Leadership -- About the Authors -- References -- Index.
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