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Bumble bees are among the best‐studied bee groups worldwide, yet surprisingly we know almost nothing about their overwintering habitats nor the microsite characteristics that govern selection of these sites. This gap represents a critical barrier for their conservation, especially if preferred overwintering habitats differ from foraging and nesting habitats. Current conservation plans focus on foraging habitat, potentially creating a problem of partial habitats where improved forage might fail to prevent population declines due to limited overwintering sites. We provide the first data on the overwintering habitat for any western North American bumble bee. Our data suggest that overwintering and foraging habitats are likely distinct, and queens’ selection of overwintering sites may be shaped by environmental stressors of the year. In our study area, queens overwintered in litter beneath cypress trees, where no floral resources exist. Whether this separation of overwintering and foraging habitat holds for other bumble bee species remains to be discovered. Our data highlight the need to consider the whole life cycle for understanding population dynamics and conservation planning. This need is underscored by growing evidence for the decline of multiple North American bumble bee species.

Competitive success in business-to-business markets often depends upon the ability of the firm to adapt specifically to the needs of a single customer organization. Research into buyer-seller relationships in industrial markets has shown that both buying and selling firms implement specific adaptations for a single partner. Adaptation can take place at the level of the product or more broadly in terms of management processes, information exchange, and even organizational restructuring. The paper develops an improved taxonomy for dyadic adaptation in business-to-business markets, and explores the driving forces behind relationship-specific adaptation. Adaptation by supplier firms is found to be more frequent than adaptation by buyers. Supplier adaptation is driven by relative power, buyer support, and by the managerial preferences of the two firms for a more or less relational form of exchange. Several managerial implications and avenues for further research are discussed.

Virtual reality (VR) offers immersive, realistic, three-dimensional experiences that \"transport\" users to novel environments. Because VR is effective for acute pain and anxiety, it may have benefits for hospitalized patients; however, there are few reports using VR in this setting. The aim was to evaluate the acceptability and feasibility of VR in a diverse cohort of hospitalized patients. We assessed the acceptability and feasibility of VR in a cohort of patients admitted to an inpatient hospitalist service over a 4-month period. We excluded patients with motion sickness, stroke, seizure, dementia, nausea, and in isolation. Eligible patients viewed VR experiences (eg, ocean exploration; Cirque du Soleil; tour of Iceland) with Samsung Gear VR goggles. We then conducted semistructured patient interview and performed statistical testing to compare patients willing versus unwilling to use VR. We evaluated 510 patients; 423 were excluded and 57 refused to participate, leaving 30 participants. Patients willing versus unwilling to use VR were younger (mean 49.1, SD 17.4 years vs mean 60.2, SD 17.7 years; P=.01); there were no differences by sex, race, or ethnicity. Among users, most reported a positive experience and indicated that VR could improve pain and anxiety, although many felt the goggles were uncomfortable. Most inpatient users of VR described the experience as pleasant and capable of reducing pain and anxiety. However, few hospitalized patients in this \"real-world\" series were both eligible and willing to use VR. Consistent with the \"digital divide\" for emerging technologies, younger patients were more willing to participate. Future research should evaluate the impact of VR on clinical and resource outcomes. Clinicaltrials.gov NCT02456987; https://clinicaltrials.gov/ct2/show/NCT02456987 (Archived by WebCite at http://www.webcitation.org/6iFIMRNh3).

The inspiration for this e-book emerged from the marketing education track of the 2009 annual conference of the Academy of Marketing, hosted by Leeds Metropolitan University. This conference track is always popular and lively, but 2009 was a vintage year, with 36 papers submitted. Such a wealth of material seemed to be a suitable foundation on which to build an e-book dealing with the challenges facing marketing educators at the start of the second decade of the millennium.

Marketing innovativeness has been credited for improvements in general quality of life, consumer experience, and firms’ and brands’ performance. However, much of the knowledge and research on marketing innovativeness has developed from studies in Western countries, particularly the USA and Europe, with little understanding of marketing innovativeness in Asia. In this paper, we critically examine existing literature with aim of developing a better understanding of marketing innovativeness in Asia. We discuss theoretical and methodological considerations of which researchers need to be aware when they pursue research on Asian countries.

Virtual reality (VR) technology provides an immersive environment that enables users to have modified experiences of reality. VR is increasingly used to manage patients with pain, disability, obesity, neurologic dysfunction, anxiety, and depression. However, public opinion regarding the use of VR in health care has not been explored. Understanding public opinion of VR is critical to ensuring effective implementation of this emerging technology. This study aimed to examine public opinion about health care VR using social listening, a method that allows for the exploration of unfiltered views of topics discussed on social media and online forums. In March 2016, NBC News produced a video depicting the use of VR for patient care. The video was repackaged by NowThis, a social media news website, and distributed on Facebook by Upworthy, a news aggregator, yielding 4.3 million views and 2401 comments. We used Microsoft Excel Power Query and ATLAS.ti software (version 7.5, Scientific Software Development) to analyze the comments using content analysis and categorized the comments around first-, second-, and third-order concepts. We determined self-identified gender from the user's Facebook page and performed sentiment analysis of the language to analyze whether the perception of VR differed by gender using a Pearson's chi-square test. Out of the 1614 analyzable comments, 1021 (63.26%) were attributed to female Facebook users, 572 (35.44%) to male users, and 21 (1.30%) to users of unknown gender. There were 1197 comments coded as expressing a positive perception about VR (74.16%), 251 coded as expressing a negative perception and/or concern (15.56%), and 560 coded as neutral (34.70%). Informants identified 20 use cases for VR in health care, including the use of VR for pain and stress reduction; bed-bound individuals; women during labor; and patients undergoing chemotherapy, dialysis, radiation, or imaging procedures. Negative comments expressed concerns about radiation, infection risk, motion sickness, and the ubiquity of and overall dependence on technology. There was a statistically significant association between the language valence of the Facebook post and the gender of the Facebook user; men were more likely to post negative perceptions about the use of VR for health care, whereas women were more likely to post positive perceptions (P<.001). Most informants expressed positive perceptions about the use of VR in a wide range of health care settings. However, many expressed concerns that should be acknowledged and addressed as health care VR continues to evolve. Our results provide guidance in determining where further research on the use of VR in patient care is needed, and offer a formal opportunity for public opinion to shape the VR research agenda.

Purpose The authors explore the market agora and the shaping of markets as controversies over the meaning and practices related to sustainability evolved. This study aims to explore what happened in a market-oriented policy regime, which aimed to address sustainability in farming and food, to assess the impact of the policy on the vegetable sector in England and to consider whether the market-oriented policy regime created a more sustainable food system for Britain. Design/methodology/approach The authors examined policy documents – agenda setting reports, policy frameworks and operational plans – and conducted interviews with experts – including policymakers, agronomists and the growers themselves, from across this heterogeneous production sector. Findings The authors found that while controversy over the meaning of sustainability impacted on the evolution of food policy and grower business practices, market conceptualisations remained in a doxic mode – naturalised and beyond dispute throughout the market agora. Research limitations/implications This is a study of a single sub-sector of the fruit and vegetable sector in a single European country and over a particular period of time. It presents a detailed, authentic representation of that sub-sector in context and diverse information sources were used to gain a variety of perspectives. However, it is acknowledged that this is a limited, qualitative study involving relatively few key informant interviews. Social implications The authors’ explanation suggests that market doxa limited how policymakers and market agora understood the economic challenges and the solutions that could be deployed for English vegetable growers, a sector so pivotal for sustainability. The authors propose that ideas from industrial marketing can be used to reignite controversy, challenge market doxa, and in doing so create space for progress in creating sustainable markets. Originality/value The authors deploy an approach advocated by Blanchet and Depeyre (2016) and use controversy to explore the evolution of policy for sustainability and market shaping in the English vegetable sector agora. In doing so the authors create a novel explanation of why policy, which aimed to usher in a sustainable market, fell short of its aims and contribute to an under-researched area examining policy for sustainability in a B2B context.

Inflammatory bowel disease (IBD) affects many individuals of reproductive age. Most IBD medications are safe to use during pregnancy and breastfeeding; however, observational studies find that women with IBD have higher rates of voluntary childlessness due to fears about medication use during pregnancy. Understanding why and how individuals with IBD make decisions about medication adherence during important reproductive periods can help clinicians address patient fears about medication use. The objective of this study was to gain a more thorough understanding of how individuals taking IBD medications during key reproductive periods make decisions about their medication use. We collected posts from 3000 social media sites posted over a 3-year period and analyzed the posts using qualitative descriptive content analysis. The first level of analysis, open coding, identified individual concepts present in the social media posts. We subsequently created a codebook from significant or frequently occurring codes in the data. After creating the codebook, we reviewed the data and coded using our focused codes. We organized the focused codes into larger thematic categories. We identified 7 main themes in 1818 social media posts. Individuals used social media to (1) seek advice about medication use related to reproductive health (13.92%, 252/1818); (2) express beliefs about the safety of IBD therapies (7.43%, 135/1818); (3) discuss personal experiences with medication use (16.72%, 304/1818); (4) articulate fears and anxieties about the safety of IBD therapies (11.55%, 210/1818); (5) discuss physician-patient relationships (3.14%, 57/1818); (6) address concerns around conception, infertility, and IBD medications (17.38%, 316/1818); and (7) talk about IBD symptoms during and after pregnancy and breastfeeding periods (11.33%, 206/1818). Beliefs around medication safety play an important role in whether individuals with IBD decide to take medications during pregnancy and breastfeeding. Having a better understanding about why patients stop or refuse to take certain medications during key reproductive periods may allow clinicians to address specific beliefs and attitudes during office visits.

Purpose The purpose of this paper is to explore the significance of culture generally, and Arab culture in particular, for the development of trust in business-to-business (B2B) banking relationships. Design/methodology/approach Qualitative fieldwork was employed, gathering in-depth interview data from bankers and their business clients in the United Arab Emirates (UAE). In total, 80 relationships between bankers and business clients were investigated. Findings The development of trusting relationships between bankers and clients is affected by the cultural origins of the relationship partners. Strongly held religious beliefs, and loyalty to family, tribe and nation, lead to strong affect-based trust between bankers and clients from Arab culture. Cognitive-based trust is more characteristic of UAE banker/client relationships that involve partners from outside the Arab world. Research limitations/implications The study was conducted in the UAE. Additional tests in other Arab countries would be valuable. The qualitative nature of the study means that statistical generalizations cannot be drawn. Practical implications The cultural origins of banking relationship managers are of considerable importance when seeking to develop relationships of trust with business banking clients in the Arab world. Originality/value This substantial, qualitative study of banker relationships with business clients throws considerable light on the importance of culture as an antecedent to trust in B2B banking relationships.