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Communicating causes : strategic public relations for the non-profit sector
Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions. The book starts with foundations that underpin communications for causes. Corporate partnerships are examined with a new 'Fit to Partner Test' and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa.
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Review of Bishopton's fate
Defence Procurement Minister Lord Gilbert told MPs he was willing to meet Royal Ordnance officials to discuss the fate of the factory, which makes propellant for artillery and tank shells. Lord Gilbert conceded that the Government would be \"in a more relaxed position\" in Scotland if Bishopton had won the contract, as MPs urged him to reveal more details about the MoD decision-making that allowed the supply of a strategically important material to be handed over to an African country 8000 miles away. Labour MP Bruce George, chairman of the all-party House of Commons Defence Select Committee, appealed to Lord Gilbert to discuss with Royal Ordnance and British Aerospace whether the plant could be kept open and viable, even with a reduced workforce, ahead of its planned closure later this year.
Newspaper Article
A look back in anguish; One year after the Nato raids, Herald writers take contrasting views on state of Serbia
SERBIA'S air defences should have been suppressed within three days of Nato's air assault last year. A full 78 days and more than 10,000 bombing missions later, they were still largely intact. When they finally fell back in good fighting order, it was because Russia had pulled the psychological rug from under their feet. Moscow's withdrawal of support, both physical and moral, turned the military tables and forced Slobodan Milosevic to rethink his strategic options. The bottom line, a year on, is that the centre of gravity for continuing mayhem in the Balkans remains with Belgrade. Despite the disingenuous triumphalism of the UK's former Defence Secretary George Robertson, now Nato's Secretary General, the alliance campaign was a dismal and expensive failure in military terms.
Newspaper Article
Army chief's firing triggers coup; Pakistan's Prime Minister may have made two mistakes to spark the crisis he now faces
THE Pakistani regular army provided most of the men for this summer's incursion into Indian-held territory in Kashmir. They were dressed as mujahideen guerrillas and therefore became both deniable and expendable as instruments of unofficial policy. The military establishment was distinctly unhappy when Prime Minister [Nawaz] Sharif recalled the survivors after a brief, but bitter, struggle for the heights around Kargil. Hundreds died on both sides as the Indians took back the invaded territory bunker by bunker and peak by peak. Since its disastrous partition from India in 1947, it has lurched steadily from crisis to crisis, losing three wars against India in the process. Its democratically-elected governments have been corrupt and incompetent. Previous interludes of military administration have merely been incompetent.
Newspaper Article
Lack of cohesion and resolve thwart European moves towards military independence; Allies talk a good game but US still holds all the aces
Balkan conflicts show, says Geopolitics Editor Ian Bruce, that an allied European force is still far from battle-ready EUROPE spends a collective #100bn a year on defence and could, at least in theory, field almost 2,000,000 men if push came to shove. But as Bosnia and Kosovo have proved, it is incapable of sorting out problems in its own backyard without the help of America. Britain and France have taken the first joint step on a long road towards Europe being able to project force unilaterally, creating a military identity independent of Pentagon control which better reflects the EU's strategic concerns, rather than the US overview of global affairs.
Newspaper Article
A war that can't be won
WHEN US troubleshooter Richard Holbrooke brokered a fragile ceasefire in Kosovo last year, it was meant to be underpinned in equal measure by bad weather and good behaviour. A mild winter, Serb intransigence, and separatist desire to win back lost ground have combined to frustrate that objective. Now Nato is rattling sabres once more and generals and politicians have begun the shuttle between Belgrade and Brussels to try to stave off the inevitable. Left to their own devices, the Kosovo Liberation Army on one side and the Serb police and army on the other seem set for a showdown a few months earlier than anticipated. The Balkans saw a mini-Holocaust during the Second World War, largely unreported because nobody cared. But 700,000 died - Serb, Muslim, and Croat alike - as undisciplined militias vented their spleens on convenient religious and ethnic targets. The Croats were the worst. They committed so many atrocities in the name of Catholicism while allied to the German occupation army that the SS disowned them. They collected heads, severed from living victims of both sexes and all ages. They collected eyes in buckets to help tabulate the body count.
Newspaper Article
Refugees face land mines terror; UN estimates 10 million deadly devices litter unmarked fields
The United Nations estimates that anything up to 10 million mines, ranging from butterfly-shaped anti-personnel devices designed to blow off a hand, to heavy versions capable of reducing a 40-tonne tank to scrap metal, are buried or strewn in mostly unmarked fields. The approaches to the Pakistani and Iranian borders are both heavily mined. Soviet engineers laid them thickly on known mujahideen infiltration routes, hoping to block supplies of weapons and ammunition to the insurgents. They also scattered small surface devices from helicopters. Often, these were shaped like toys. Butterflies were the main configuration and the principal casualties, predictably, were children. Alliance fighters clinging to trenches protecting vital supply lines into Tajikistan across the Amur River have planted mines by the thousands to compensate for their lack of numbers and to try to channel attacking Taliban troops into \"killing zones\" covered by scarce mortars and machine-guns.
Newspaper Article
Tradition will take a front seat in battle for survival
The Argylls, saved famously from the axe by a nationwide publicity campaign in the 1970s, is the junior of the Highland units, but the best recruited in the division. Its manpower is drawn from the west coast and from Glasgow. Its one potential saving grace is that the youth of Aberdeenshire and the Mearns who do choose to join up might not fancy giving allegiance to either the Argylls or the Black Watch, traditionally recruited from Perth and Angus. The Royal Highland Fusiliers, whose ranks are filled by Glaswegians and boys from Lanarkshire and Ayrshire, are almost as well off as the Argylls for soldiers. They have occasional disciplinary problems, but are regarded as a solid, reliable line regiment operationally.
Newspaper Article
Premier's broken promises have bred an enemy within
MORE than 95% of Israel's one million Arab voters helped propel Ehud Barak to the premiership of his country, ousting the hard-line Benjamin Netanyahu in the hope of creating the climate for the first real peace in the region for half a century. He also made the point that the leaders of the democratic Arab communities within Israel had a responsibility to rein in the extremists. Behind his stance lie conflicting pictures of the uprising triggered by Likud leader Ariel Sharon's provocative visit to the Temple Mount in Jerusalem almost two weeks ago. Most of the areas defined as suffering from severe unemployment are Arab. The average jobless rate ranges from 10% to 13%, compared to about 6% or 7% for Jewish towns. Poverty breeds alienation, and that, in turn, breeds simmering resentment which can be harnessed for mischief or leverage for [Yasser Arafat].
Newspaper Article
Price of supporting Yugoslavia could prove to be a hostile KLA: The downfall of Milosevic poses great risks for the West in its Balkan policy
The leading ethnic Albanian newspaper in Kosovo suggested wryly 10 years ago that a statue of [Milosevic] should be raised in Pristina to thank him for the repression which gave birth to the independence movement and to the Kosovo Liberation Army. There were rumours during the recent presidential elections that Kosovar Albanians might actually vote for Milosevic to keep him in power. Without the threat he posed to the peace of the province, the impetus for complete autonomy would be lost. Nato troops policing the territory now fear that the KLA, once 20,000-strong, might be oiling its hidden rifles and rocket launchers to achieve their fast- receding goal by a renewed guerrilla campaign against the people who came to save them. The KLA did hand in a token 10,000 weapons to meet Nato's demands for disarmament. The move was intended to lessen the risk of reprisals against Serb civilians still in the province. But the bulk of the Kalashnikovs and anti-tank weapons were squirrelled away, the Balkan equivalent of claymores in the thatch.
Newspaper Article