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"Budelmann, Kevin, author"
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Brand identity essentials : 100 principles for designing logos and building brands
by
Kim, Yang
,
Budelmann, Kevin
,
Wozniak, Curt
in
Brand name products
,
Branding (Marketing)
,
Design
2010
This book is the fourth book in the Essential series following Layout Essentials , Typography Essentials , and Packaging Essentials.It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all.