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"Buhalis, Dimitrios editor"
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Gamification for tourism
\"This book examines the cutting-edge concept of gamification in tourism. The chapters offer valuable insights and examples of best practice and address key issues of game mechanism and game design principles. This will be useful for students and researchers in tourism marketing, smart tourism and tourism futures, as well as industry practitioners\"-- Provided by publisher.
Book
Smart Cities and Tourism
Smart cities are cities which use different types of electronic methods and sensors to collect data. The gathered information and data is then used to manage assets, resources and services efficiently to improve the operations across the city. This book provides a new insight for the current issues and opportunities in smart cities and related concepts in the next generation of urban evolution. The smart cities of tomorrow engage locals, visitors, governments and businesses in the intelligent, collaborative and connected ecosystem. To this end, the goal of this book is to provide better understanding of city services but also enhancing and evaluating the local and visitor experience and city decision-making processes by creating livable environments and business solutions. With international contributions from well-respected and international academics, it brings state-of-art knowledge on marketing management (and related areas e.g., urban studies) from a new modern perspective within the smart cities. Via academic research and international case studies, it discusses issues such as:•Smart tourists in smart cities•The evolution of the smart city•Smart trends in the tourism and hospitality industry•Smart sports in smart cities•Creating a smart tourist destinations•What does it mean for the locals – the smart city as a proposal to improve the quality of life of residents
eBook
Tourism business frontiers : consumers, products and industry
As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry are equipped with a thorough knowledge of all topics involved. This book provides this comprehensive coverage and more. Written by a team of globally renowned thinkers and researchers, it not only provides a brief historical overview of tourism, but delves deeper, to discuss emerging trends, consumer types and looks at the way the industry itself is changing and developing. It provides the manager of tomorrow with the ability to look beyond normal planning horizons and identify potential opportunities from these changes.
Book
Tourism Management, Marketing, and Development
Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades. This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.
eBook
Tourism management, marketing, and development. Volume 2, Performance, strategies, and sustainability
'Tourism Management, Marketing, and Development' recognizes the relevance of tourism and tourism activities as major economic drivers, with a specific focus on the role of destination management and marketing, performance and strategies, and sustainability.
Book
Tourism management, marketing, and development.: (Performance, strategies, and sustainability)
Tourism Management, Marketing, and Development recognizes the relevance of tourism and tourism activities as major economic drivers, with a specific focus on the role of destination management and marketing, performance and strategies, and sustainability.
eBook
Trends in outdoor recreation, leisure and tourism
This book focuses on the issues and trends in outdoor, ‘nature-based’ recreation, leisure and tourism and explores the implications for public policy, planning, management and marketing. It is intended as supplementary reading for advanced students and is a useful reference tool.
eBook