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result(s) for
"Burnap, Pete"
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Who Tweets? Deriving the Demographic Characteristics of Age, Occupation and Social Class from Twitter User Meta-Data
2015
This paper specifies, designs and critically evaluates two tools for the automated identification of demographic data (age, occupation and social class) from the profile descriptions of Twitter users in the United Kingdom (UK). Meta-data data routinely collected through the Collaborative Social Media Observatory (COSMOS: http://www.cosmosproject.net/) relating to UK Twitter users is matched with the occupational lookup tables between job and social class provided by the Office for National Statistics (ONS) using SOC2010. Using expert human validation, the validity and reliability of the automated matching process is critically assessed and a prospective class distribution of UK Twitter users is offered with 2011 Census baseline comparisons. The pattern matching rules for identifying age are explained and enacted following a discussion on how to minimise false positives. The age distribution of Twitter users, as identified using the tool, is presented alongside the age distribution of the UK population from the 2011 Census. The automated occupation detection tool reliably identifies certain occupational groups, such as professionals, for which job titles cannot be confused with hobbies or are used in common parlance within alternative contexts. An alternative explanation on the prevalence of hobbies is that the creative sector is overrepresented on Twitter compared to 2011 Census data. The age detection tool illustrates the youthfulness of Twitter users compared to the general UK population as of the 2011 Census according to proportions, but projections demonstrate that there is still potentially a large number of older platform users. It is possible to detect \"signatures\" of both occupation and age from Twitter meta-data with varying degrees of accuracy (particularly dependent on occupational groups) but further confirmatory work is needed.
Journal Article
Hate in the Machine: Anti-Black and Anti-Muslim Social Media Posts as Predictors of Offline Racially and Religiously Aggravated Crime
2020
Abstract
National governments now recognize online hate speech as a pernicious social problem. In the wake of political votes and terror attacks, hate incidents online and offline are known to peak in tandem. This article examines whether an association exists between both forms of hate, independent of ‘trigger’ events. Using Computational Criminology that draws on data science methods, we link police crime, census and Twitter data to establish a temporal and spatial association between online hate speech that targets race and religion, and offline racially and religiously aggravated crimes in London over an eight-month period. The findings renew our understanding of hate crime as a process, rather than as a discrete event, for the digital age.
Journal Article
The Emotional Landscape of Technological Innovation: A Data-Driven Case Study of ChatGPT’s Launch
2025
The rapid development and deployment of artificial intelligence (AI) technologies have sparked intense public interest and debate. While these innovations promise to revolutionise various aspects of human life, it is crucial to understand the complex emotional responses they elicit from potential adopters and users. Such findings can offer crucial guidance for stakeholders involved in the development, implementation, and governance of AI technologies like OpenAI’s ChatGPT, a large language model (LLM) that garnered significant attention upon its release, enabling more informed decision-making regarding potential challenges and opportunities. While previous studies have employed data-driven approaches towards investigating public reactions to emerging technologies, they often relied on sentiment polarity analysis, which categorises responses as positive or negative. However, this binary approach fails to capture the nuanced emotional landscape surrounding technological adoption. This paper overcomes this limitation by presenting a comprehensive analysis for investigating the emotional landscape surrounding technology adoption by using the launch of ChatGPT as a case study. In particular, a large corpus of social media texts containing references to ChatGPT was compiled. Text mining techniques were applied to extract emotions, capturing a more nuanced and multifaceted representation of public reactions. This approach allows the identification of specific emotions such as excitement, fear, surprise, and frustration, providing deeper insights into user acceptance, integration, and potential adoption of the technology. By analysing this emotional landscape, we aim to provide a more comprehensive understanding of the factors influencing ChatGPT’s reception and potential long-term impact. Furthermore, we employ topic modelling to identify and extract the common themes discussed across the dataset. This additional layer of analysis allows us to understand the specific aspects of ChatGPT driving different emotional responses. By linking emotions to particular topics, we gain a more contextual understanding of public reaction, which can inform decision-making processes in the development, deployment, and regulation of AI technologies.
Journal Article
Cyber risk at the edge: current and future trends on cyber risk analytics and artificial intelligence in the industrial internet of things and industry 4.0 supply chains
by
De Roure, David
,
Burnap, Pete
,
Mantilla Montalvo, Rafael
in
Artificial intelligence
,
Cognition
,
Computer Science
2020
Digital technologies have changed the way supply chain operations are structured. In this article, we conduct systematic syntheses of literature on the impact of new technologies on supply chains and the related cyber risks. A taxonomic/cladistic approach is used for the evaluations of progress in the area of supply chain integration in the Industrial Internet of Things and Industry 4.0, with a specific focus on the mitigation of cyber risks. An analytical framework is presented, based on a critical assessment with respect to issues related to new types of cyber risk and the integration of supply chains with new technologies. This paper identifies a dynamic and self-adapting supply chain system supported with Artificial Intelligence and Machine Learning (AI/ML) and real-time intelligence for predictive cyber risk analytics. The system is integrated into a cognition engine that enables predictive cyber risk analytics with real-time intelligence from IoT networks at the edge. This enhances capacities and assist in the creation of a comprehensive understanding of the opportunities and threats that arise when edge computing nodes are deployed, and when AI/ML technologies are migrated to the periphery of IoT networks.
Journal Article
Impact and Key Challenges of Insider Threats on Organizations and Critical Businesses
2020
The insider threat has consistently been identified as a key threat to organizations and governments. Understanding the nature of insider threats and the related threat landscape can help in forming mitigation strategies, including non-technical means. In this paper, we survey and highlight challenges associated with the identification and detection of insider threats in both public and private sector organizations, especially those part of a nation’s critical infrastructure. We explore the utility of the cyber kill chain to understand insider threats, as well as understanding the underpinning human behavior and psychological factors. The existing defense techniques are discussed and critically analyzed, and improvements are suggested, in line with the current state-of-the-art cyber security requirements. Finally, open problems related to the insider threat are identified and future research directions are discussed.
Journal Article
Antisemitism on Twitter: Collective Efficacy and the Role of Community Organisations in Challenging Online Hate Speech
2020
In this article, we conduct a comprehensive study of online antagonistic content related to Jewish identity posted on Twitter between October 2015 and October 2016 by UK-based users. We trained a scalable supervised machine learning classifier to identify antisemitic content to reveal patterns of online antisemitism perpetration at the source. We built statistical models to analyze the inhibiting and enabling factors of the size (number of retweets) and survival (duration of retweets) of information flows in addition to the production of online antagonistic content. Despite observing high temporal variability, we found that only a small proportion (0.7%) of the content was antagonistic. We also found that antagonistic content was less likely to disseminate in size or survive for a longer period. Information flows from antisemitic agents on Twitter gained less traction, while information flows emanating from capable and willing counter-speech actors—that is, Jewish organizations—had a significantly higher size and survival rates. This study is the first to demonstrate that Sampson’s classic sociological concept of collective efficacy can be observed on social media (SM). Our findings suggest that when organizations aiming to counter harmful narratives become active on SM platforms, their messages propagate further and achieve greater longevity than antagonistic messages. On SM, counter-speech posted by credible, capable and willing actors can be an effective measure to prevent harmful narratives. Based on our findings, we underline the value of the work by community organizations in reducing the propagation of cyberhate and increasing trust in SM platforms.
Journal Article
Uncovering Key Factors That Drive the Impressions of Online Emerging Technology Narratives
by
Burnap, Pete
,
Williams, Lowri
,
Anthi, Eirini
in
Analysis
,
Business communication
,
Consumer behavior
2024
Social media platforms play a significant role in facilitating business decision making, especially in the context of emerging technologies. Such platforms offer a rich source of data from a global audience, which can provide organisations with insights into market trends, consumer behaviour, and attitudes towards specific technologies, as well as monitoring competitor activity. In the context of social media, such insights are conceptualised as immediate and real-time behavioural responses measured by likes, comments, and shares. To monitor such metrics, social media platforms have introduced tools that allow users to analyse and track the performance of their posts and understand their audience. However, the existing tools often overlook the impact of contextual features such as sentiment, URL inclusion, and specific word use. This paper presents a data-driven framework to identify and quantify the influence of such features on the visibility and impact of technology-related tweets. The quantitative analysis from statistical modelling reveals that certain content-based features, like the number of words and pronouns used, positively correlate with the impressions of tweets, with increases of up to 2.8%. Conversely, features such as the excessive use of hashtags, verbs, and complex sentences were found to decrease impressions significantly, with a notable reduction of 8.6% associated with tweets containing numerous trailing characters. Moreover, the study shows that tweets expressing negative sentiments tend to be more impressionable, likely due to a negativity bias that elicits stronger emotional responses and drives higher engagement and virality. Additionally, the sentiment associated with specific technologies also played a crucial role; positive sentiments linked to beneficial technologies like data science or machine learning significantly boosted impressions, while similar sentiments towards negatively viewed technologies like cyber threats reduced them. The inclusion of URLs in tweets also had a mixed impact on impressions—enhancing engagement for general technology topics, but reducing it for sensitive subjects due to potential concerns over link safety. These findings underscore the importance of a strategic approach to social media content creation, emphasising the need for businesses to align their communication strategies, such as responding to shifts in user behaviours, new demands, and emerging uncertainties, with dynamic user engagement patterns.
Journal Article
A Scalable and Automated Framework for Tracking the Likely Adoption of Emerging Technologies
by
Burnap, Pete
,
Williams, Lowri
,
Anthi, Eirini
in
Annotations
,
aspect-based sentiment analysis
,
Computational linguistics
2024
While new technologies are expected to revolutionise and become game-changers in improving the efficiency and practices of our daily lives, it is also critical to investigate and understand the barriers and opportunities faced by their adopters. Such findings can serve as an additional feature in the decisionmaking process when analysing the risks, costs, and benefits of adopting an emerging technology in a particular setting. Although several studies have attempted to perform such investigations, these approaches adopt a qualitative data collection methodology, which is limited in terms of the size of the targeted participant group and is associated with a significant manual overhead when transcribing and inferring results. This paper presents a scalable and automated framework for tracking the likely adoption and/or rejection of new technologies from a large landscape of adopters. In particular, a large corpus of social media texts containing references to emerging technologies was compiled. Text mining techniques were applied to extract the sentiments expressed towards technology aspects. In the context of the problem definition herein, we hypothesise that the expression of positive sentiment implies an increase in the likelihood of impacting a technology user’s acceptance to adopt, integrate, and/or use the technology, and negative sentiment implies an increase in the likelihood of impacting the rejection of emerging technologies by adopters. To quantitatively test our hypothesis, a ground truth analysis was performed to validate that the sentiments captured by the text mining approach were comparable to the results provided by human annotators when asked to label whether such texts positively or negatively impact their outlook towards adopting an emerging technology. The collected annotations demonstrated comparable results to those of the text mining approach, illustrating that the automatically extracted sentiments expressed towards technologies are useful features in understanding the landscape faced by technology adopters, as well as serving as an important decisionmaking component when, for example, recognising shifts in user behaviours, new demands, and emerging uncertainties.
Journal Article
Topic Modelling: Going beyond Token Outputs
by
Burnap, Pete
,
Williams, Lowri
,
Anthi, Eirini
in
Annotations
,
Computational linguistics
,
Data mining
2024
Topic modelling is a text mining technique for identifying salient themes from a number of documents. The output is commonly a set of topics consisting of isolated tokens that often co-occur in such documents. Manual effort is often associated with interpreting a topic’s description from such tokens. However, from a human’s perspective, such outputs may not adequately provide enough information to infer the meaning of the topics; thus, their interpretability is often inaccurately understood. Although several studies have attempted to automatically extend topic descriptions as a means of enhancing the interpretation of topic models, they rely on external language sources that may become unavailable, must be kept up to date to generate relevant results, and present privacy issues when training on or processing data. This paper presents a novel approach towards extending the output of traditional topic modelling methods beyond a list of isolated tokens. This approach removes the dependence on external sources by using the textual data themselves by extracting high-scoring keywords and mapping them to the topic model’s token outputs. To compare how the proposed method benchmarks against the state of the art, a comparative analysis against results produced by Large Language Models (LLMs) is presented. Such results report that the proposed method resonates with the thematic coverage found in LLMs and often surpasses such models by bridging the gap between broad thematic elements and granular details. In addition, to demonstrate and reinforce the generalisation of the proposed method, the approach was further evaluated using two other topic modelling methods as the underlying models and when using a heterogeneous unseen dataset. To measure the interpretability of the proposed outputs against those of the traditional topic modelling approach, independent annotators manually scored each output based on their quality and usefulness as well as the efficiency of the annotation task. The proposed approach demonstrated higher quality and usefulness, as well as higher efficiency in the annotation task, in comparison to the outputs of a traditional topic modelling method, demonstrating an increase in their interpretability.
Journal Article