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"Burton, Rick"
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Using Esports Efficiently to Enhance and Extend Brand Perceptions – A Literature Review
While discussion and media coverage of esports (i.e., organized competitive video gaming) has dramatically increased since 2016, the use of esports by established consumer brands has not been emphasized in the sport marketing and sponsorship literature. Though appearing in limited sport management research, esports is a non-traditional sport form that generated just under $1.2 billion in revenue as an industry in 2019. However, many non-endemic traditional consumer brands have resisted capitalizing on esports brand-building opportunities. This paper provides a literature review of the past and current esports and sport marketing literature, resulting in the creation of a figure depicting the esports endemic and non-endemic company evolution of esports brand utilization. The evolution of the competitive video game market details how endemic companies are more apt to establish themselves in the esports space before non-endemic companies because of the way that the industry moves and has acceptance by gamers and non-gamers. Marketers and brand managers that have historically employed traditional sports may glean ideas on how to best enhance and extend their brand through the burgeoning esports industry. Moreover, ideas regarding when companies should enter the esports ecosystem is provided.
Journal Article
The sport business handbook : insights from 100+ leaders who shaped 50 years of the industry
\"This book is a collection of writings from sport business professionals. Each of the 28 chapters tackles an essential topic that any person who wants to be a force in sport business will face early and often in his or her career\"-- Provided by publisher.
Book
20 Secrets to Success for NCAA Student-Athletes
The premier NCAA student-athlete handbook, now in a second, updated edition designed for today’s competitive market and with a new chapter on name, image, and likeness (NIL) rights.
Few student-athletes dreaming of athletic stardom ever make it to the pros. Yet, the discipline and skills they’ve developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere.
The book’s authors draw on personal experience, interviews, expert opinion, and industry data to provide a game plan for student-athletes to help them transition from high school to college, navigate evolving rules about NIL rights, and find success in life after college.
Modeled after Stephen Covey’s The 7 Habits of Highly Effective People , this expanded and updated guide provides a much-needed strategy for student-athletes as they prepare for postcollege careers, while serving as a valuable resource for their parents, coaches, and sports administrators across the country.
eBook
20 secrets to success for NCAA student-athletes who won't go pro
The vast majority of student-athletes dreaming of athletic stardom won't make it to the pros. Yet, the discipline and skills they've developed while balancing a sport and academics make them ideally suited for satisfying careers elsewhere.
eBook
The Throes of My Addiction
Burton admits being an addict. Or, the very least, during the mid-1980s, he was in the process of becoming one. His young wife didn't know it at the time, but he suspects she would've eventually caught on. The scary thing was knowing their two- year- old daughter was already wise to his habit. Too often, on Saturday mornings, she would watch him drop her mom at work and nervously hustle to the drug store. For her sake, he never resorted to telling the pharmacist his purchase was for a son (who hadn't been born yet). He simply put two bucks down on the counter and watched young Stephanie destroy the gum rack. His addiction? It was the dreaded downward spiral of a grown man (in his late twenties) wanting to collect baseball cards. It was a fiendish fixation, that illness. He mean, how could a twenty- eight- year- old hope to emerge as a corporate titan when he continually purchased non- scarce goods with little relative value?
Journal Article
Native Alaskans and Baseball: A Focus on Alaska and its Unique Baseball Culture
Alaskan Natives have, since the 18th century, lived through the almost complete dispossession of their land and further eradication of entire tribes through acts of re-location, premeditated chaos, violence, and systemic injustice. As such the role of community consistently reigns supreme in importance. Within those communities, Alaskan baseball has historically served as an emblem of its ever-present commitment to both survival and cultural flourishment. Against fierce odds, they used a form of baseball to create an oasis from the overly \"Americanized\" sporting industry. Aleut baseball is a unique game designed, in part, to foster cultural salvation from the hands of a country bent on tearing the first inhabitants of its 49th state apart. Here, Weathers and Burton focus on the evolution of Aleut baseball as well as mutations created through time.
Journal Article