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"Cai, Leon, author"
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Selling in customer service : integrating and coordinating service and selling
2024
This title focuses on the interaction and transition between 'the behavior of service' and 'the behavior of selling' by sharing methods and skills of how those two are interrelated. It provides many helpful guidelines and solutions for turning customers' satisfaction with service into growth in sales. Through many refreshing ideas, the author helps you deeply understand the significance of integration of and conversion between service and selling and the harm of disconnection between service and selling.