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3 result(s) for "Chadwick, Simon, 1964- editor"
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The business of sport management
by Beech, John G., 1947- editor , Chadwick, Simon, 1964- editor in Sports administration , Physical education and training Administration , Sports and state
2004
An introduction to key aspects of sport management for both undergraduate and postgraduate students. The book will also serve as a useful resource for staff involved in teaching on sport related modules and programmes, and for practitioners working as managers of sport businesses.
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Routledge handbook of sports marketing
by Chadwick, Simon, 1964- editor , Chanavat, Nicolas, editor , Desbordes, Michel, editor in Sports Marketing.
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, this handbook explores the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, it examines theories, concepts, issues and best practice across six thematic sections - brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development.
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International cases in the business of sport
by Chadwick, Simon, 1964- editor , Arthur, Dave (Sports management consultant), editor , Beech, John G., 1947- editor in Sports Economic aspects Case studies. , Sports administration Case studies.
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