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1 result(s) for "Chanavat, Nicolas, editor"
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Routledge handbook of sports marketing
by Chadwick, Simon, 1964- editor , Chanavat, Nicolas, editor , Desbordes, Michel, editor in Sports Marketing.
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, this handbook explores the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, it examines theories, concepts, issues and best practice across six thematic sections - brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development.
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