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"Crane, Frederick"
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قمر الصباح : حكايات شعبية من إيطاليا
يعتبر كتاب (قمر الصباح) والذي يقع في حوالي (195) صفحة من القطع المتوسط، هو مجموعة مختارة من القصص الشعبية الإيطالية، التي تجمع تراث الشعوب من الحكايات والأساطير والخرافات الشعبية ومن هذه القصص التي وردت في الكتاب : الماء والملح، برتقالات الحب الثلاث، الملك الذي أرد زوجته حسناء، الدلو، الأحدبان، حكاية كاترين وجنية القدر، الأميرة المغرورة، الجنية أورلاندا، الراعي الذي أضحك ابنة الملك، الحمار الذي يدر مالا، دون جوزيف ملك الإجاص... إلخ.
Book
Building the service brand by creating and managing an emotional brand experience
Most marketers point to product brands in discussing the use of customer emotions in building strong brands. It is, however, proposed here that emotions play an even more powerful role in the customer's selection, satisfaction and loyalty toward service brands. This paper discusses why marketers of service brands need to understand the emotional dynamics involved when a customer selects and decides to continue to use a service brand. It also provides practical guidance for how marketers can build strong service brands by creating and managing emotional brand experiences. Such brand experiences lead to brand loyalty, active referral of the brand and increased profitability for the brand.
Journal Article
الخال كابرينو : حكايات شعبية من إيطاليا
الخال كابرينو حكايات شعبية من إيطاليا جمعها توماس فريدريك كراين القصص الشعبية الإيطالية نظرا لطبيعتها فقد تم تناقلها شفاهيا لمدة طويلة ولم يفكر أحد في كتابتها حتى بدايات القرن الثامن عشر عند دراسة محتوى الحكايات نرى أنها بشكل عام لا تختلف بشكل كبير عن مثيلاتها في باقي أنحاء أوروبا وبعض الحكايات المأخوذة من مختلف أنحاء إيطاليا تتشابه جدا فيما بينها مع اختلاف بسيط في الصياغة والحبكة تبعا للمنطقة ، وهكذا قدمت هذه المجموعة نسخا متعددة لحكاية ما مأخوذة من مناطق مختلفة.
Book
Discovery of plastoquinones: a personal perspective
The discovery and the rediscovery of plastoquinone (PQ) are described together with the definition of its structure as a 2,3-dimethyl 5 solanosyl benzoquinone. The discovery, by M. Kofler, was a result of a search for Vitamin K. Its rediscovery was made by me, when I was at The Enzyme Institute of the University of Wisconsin, analyzing animals and plants for the newly discovered coenzyme Q. In green plants, I found another lipophilic quinone in addition to coenzyme Q. Some misleading evidence suggested as if the new quinone had coenzyme Q activity in mitochondria, but improved methods gave negative results. When I found that the quinone was concentrated in chloroplasts, I considered a role for it in photosynthesis analogous to the role of coenzyme Q in mitochondria. After moving to the Chemistry Department, University of Texas at Austin, I used a plain light bulb and some spinach chloroplasts to show that PQ could be involved in photosynthetic redox reactions. This effect was supported by Norman Bishop's restoration of chloroplast electron transport after solvent extraction, with PQ and photoreduction studies by E. R. Redfern and J. Friend in R. A. Morton's laboratory in Liverpool, UK. We also found an additional analog of PQ in addition to a second analog found in Wisconsin. We called the new analogs PQB and PQC. Although we found some restoration effects with PQC, the discovery by W. T. Griffiths in Morton's laboratory, that PQB and PQC consisted of six forms of PQ each, made it more likely that the new analogs were breakdown products. Morton's group established the structure of the PQCs as a series of PQs, with a hydroxyl group on the prenyl side chain, and the PQB series as having fatty acids esterified to the hydroxyl groups of PQC. Possible functions of the analogs are also discussed in this article.
Journal Article
فيورنتي الساحر : حكايات شعبية من إيطاليا
يتحدث هذا الكتاب عن فيورنتي الساحر عن الحكايات الشعبية من إيطاليا حيث يجمع هذا الكتاب تراث الشعوب من الحكايات والأساطير والخرافات الشعبية، ويهدف هذا الكتاب إلى مد جسور التواصل بين شعوب الأرض وحضاراتها وتعزيز العمق الثقافي الجامع بين مختلف الأعراق والجنسيات والثقافات وجمعها تحت سقف واحد هو سقف الثقافة والمعرفة.
Book
Plasma membrane coenzyme Q: evidence for a role in autism
Tests the hypothesis that autism is controlled by a coenzyme Q-dependent redox system in the porin channels, based on the effects of agents that positively or negatively affect electron transport and the symptoms of autism. Source: National Library of New Zealand Te Puna Matauranga o Aotearoa, licensed by the Department of Internal Affairs for re-use under the Creative Commons Attribution 3.0 New Zealand Licence.
Journal Article
New venture creation : an innovator's guide to entrepreneurship
The authors establish innovation as a necessary first step before writing a business plan or developing a financial model. Focussing on high-technology ventures, this guide is devoted to helping students understand how innovation works and how to incorporate it into their process of conceptualizing and implementing their business idea.
Book
Preventing Medication Errors in Hospitals through a Systems Approach and Technological Innovation: A Prescription for 2010
Medication errors in hospital settings are considered both widespread and costly to the American healthcare system; yet, it is tractable to available solutions. This article offers a novel prescription for the problem that could be implemented by 2010. It consists of a systems approach-failure mode effects analysis (FMEA)-in combination with emerging technologies, such as a decision support system (DDS) with integrated real-time medical informatics, electronic medical records (EMR), computer physician order entry (CPOE), bar coding, automated dispensing machines (ADM), and robotics. Cost and benefit analysis reveals that this proposed integrated solution will radically reduce medication errors in hospitals and save the lives of thousands of Americans who frequent such facilities on an annual basis, as well as reduce healthcare costs.
Journal Article
The Teaching of Business Ethics: An Imperative at Business Schools
This study reports the findings of an investigation of MBAs and their views on the teaching of business ethics. The author found that tomorrow's business leaders believe that there are ethical standards that should be followed in business but that current ethical standards do not meet society's needs adequately. Moreover, although most respondents indicated that they can determine what constitutes ethical and unethical behavior, there was widespread agreement among students about whether business ethics should be taught as a required course in business schools.
Journal Article
The Challenges of Innovation in American Companies: An Executive Ethnographic Investigation
Effective, sustained innovation remains one of the great challenges facing almost every company in America. But research shows that the average firm is failing at innovation most of the time. Using an ethnographic research approach, including field research and depth interviewing, the authors of the paper report what executives revealed as the principal reasons why their companies are struggling with innovation.
Journal Article