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"Culp, Ron, 1947-"
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Business Acumen for Strategic Communicators: A Primer
2021
Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.
Mastering Business for Strategic Communicators
2017,2018
Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.
Business essentials for strategic communicators : creating shared value for the organization and its stakeholders
2014
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business.To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends.