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"Culp, Ron, 1947-"
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Business Acumen for Strategic Communicators: A Primer
Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role?Business Acumen for Strategic Communicatorsis the book for you.
eBook
Mastering Business for Strategic Communicators
Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.
eBook
Business essentials for strategic communicators : creating shared value for the organization and its stakeholders
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential Business 101 knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more - all with an eye on how this knowledge helps them do their jobs better as communication professionals.
eBook