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"Cuneen, Jacquelyn"
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SPORT MANAGEMENT PROGRAM ADVISORY BOARDS: THE ADVANTAGES OF OUTSIDE ASSISTANCE
Although having an advisory board in academia is becoming more common, there is little guidance in the literature available to those seeking to establish or enhance advisory boards in sport management. This chapter provides exploratory data on the current state of sport management advisory boards, discusses the importance of advisory boards, and provides steps to establishing a board (i.e., operations, communication, logistics, and budgeting). Best practice examples of innovative engagement between sport management programs and advisory boards are also shared to provide actionable items for academic leaders to adapt and use at their institution.
Journal Article
Advertising Portrayals of Indy's Female Drivers: A Perspective on the Succession from Guthrie to Patrick
This study presents a perspective on advertisements featuring female drivers that appeared in the official Indianapolis 500 programs from 1977 to 2006. Specifically, content analysis was used to track the succession of female drivers’ depictions in the programs over the 29-year period from Janet Guthrie's rookie year to Danica Patrick's second race appearance. Ads were analyzed for pose, connotation, role portrayal, and camera angle. Descriptive statistics indicated that prior to 2003, the drivers’ (Guthrie, Lyn St. James, Sarah Fisher, and Patrick) ad depictions were most often strong and athletic or displaying athleticism, and their photographs were shot from straight, even planes. A transition began in 2003, when an ad featuring Fisher was somewhat sexually suggestive in her role portrayal. The advent of Patrick, however, substantially changed all aspects, particularly portrayals, as she was often photographed in sexually suggestive manners. Thus, Patrick's arrival essentially changed the treatment of females appearing in the official program ads, when she was objectified as compared with Guthrie, St. James, and the majority of Fisher's ad portrayals.
Journal Article
Developing a Personal Philosophy of Sport
Suggests five questions to initiate critical reflection, followed by five steps to guide the development of a personal philosophy of sport. The five questions (upon which the five steps are based) include examining the basis for one's values, what one values in sport, and what values are exhibited by others in the sport. Sample ethical dilemmas are noted. (SM)
Journal Article
Gender Portrayals in Sports-Product Point-Of-Purchase Advertising
Research addressing women’s portrayals in sport-products advertising has focused on typical mass media, largely ignoring point-of-purchase advertising. Yet, point-of-purchase ads have the potential to be more powerfully reinforced which adds urgency to the need to examine such messages. The purpose of this study was to describe gender characteristics in, and consumers’ reactions to, sports product point-of-purchase ads (f=161) at 24 stores in nine geographic regions and to assess consumers’ (N=351) feelings of involvement in the ads. Based upon the results both female and male consumers perceived the ads with various levels of relevance and meaning and each gender preferred ads that related directly to themselves and their needs. Such results have direct implications for manufacturers/marketers of sports-related products because (a) women shopped for, and purchased, sports-related products more frequently than men, and (b) consumers noticed and were able to identify/recall activities featured in sports-related advertising. Therefore, manufacturers’ wishing to amass and maintain the women’s market need to target women directly and feature women performing meaningful activities in their advertising.
Journal Article