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This research paper investigates the necessity and process of adapting traditional marketing concepts and tools to the unique context of territories, aiming to enhance their attractiveness for targeted groups at both national and international levels. The study posits that the distinctive characteristics of territories require specific adaptations of marketing strategies to achieve effective positioning and competitiveness. Through a theoretical analysis of territorial marketing principles - including brand adaptation and investor relationship management - the research explores how coordinated collaboration among territorial actors strengthens a territory's competitive edge. Key findings highlight the importance of tailored territorial offers, cohesive stakeholder engagement, and the strategic use of both tangible and intangible assets. The paper contributes an actionable framework for building strong territorial identities and underscores the significance of continuous relationship management with investors for sustainable development. The results affirm that successful territorial marketing not only boosts economic performance but also cultivates community belonging and long-term investor loyalty.

Our study aims to diagnose the extent to which the local tourist destination is promoted by a sample of tourism agencies in Setif province, this study based on a questionnaire designed and distributed to 60 agencies organize local trips. it was an estimated response rate of 86%. In testing and analyzing the hypotheses, we relied on spss20 using the sample arithmetic mean and the T- test. The results of the study showed that most of tourist agencies in this sample promote the local tourist destination, through its approved tourism promotion mix activities, organize offers and tours to local destinations in Algeria, and provide accompanying tourist services at the local tourist destination during trips.

This study mainly aims to explore the perspective of Setif's bank customers regarding adopting financial technology. We aim to investigate how perceived factors, including usefulness, ease of use, benefit, risk, trust, and social influence, impact our study sample's intention to adopt fintech. To achieve the objectives of our study, we relied on the descriptive analytical approach and distributed an electronic questionnaire to a sample of 104 bank customers in Setif. One of the most important results we reached through analyzing the data and processing it statistically using SPSS (V.27) is that perceived usefulness, perceived benefit ease of use, and perceived benefit have a medium impact on the intention of the study sample members to adopt financial technology. In contrast, the rest of the factors have no effect.

Cet article a pour objectif d'étudier la transmission des variations du taux de change nominal aux indices des prix à la consom-mation et à l'importation pour la période 2000-2020. La démarche suivie consiste à modéliser l'interaction dynamique entre les deux indices d'une part et le taux de change, la masse monétaire et le prix du Brent d'une autre part, par deux VECM. L'analyse des résultats a permis de conclure que la transmission des variations du taux de change aux différents indices de prix est incomplète, et que la transmission perd son ampleur tout au long de la chaine des prix. Une transmission importante pour l'indice des prix à l'importation contre une transmission beaucoup moins importante pour l'indice des prix à la consommation.